The way of looking at advertisements has changed for a long. People only notice the billboards or hoardings that are unique or have something related to their lives. With the advancement in technology and more use of mobiles, laptops, tablets, and other devices, fewer people are looking at billboards or hoarding. Well, this doesn’t mean outdoor hoarding is outdated. With the evolving phase, they have changed their game and if you’re not following these strategies to make your Hoarding, you might end up losing the game.
Want to know the 5 tips to ace the game? Here they’re
1. Don’t say, Show
Billboard advertising today has multiple options. Right from adding animations, to 2D and 3D, convey your message with the right elements. Hence, rather than writing your message, simply use creativity to convey your message. One of the best ways is to use minimal words and add creativity. People do not tend to forget such advertisements and most advertising agencies today focus on this trend. One of the best examples of this is Social Swipe by MISEROR.
2. Keep it simple
Hoarding agencies should know how to present the message. Simply adding too many elements doesn’t work. Hence, whenever you’re making a billboard advertisement, ensure it has fun elements well balanced with text and everything is simple. Complex or too many things make people scratch their heads. The message in the hoarding advertisement should not be a puzzle; instead, it should be simple.
3.Notices and distractions are different
While outdoor hoardings are designed to grab attention and convey messages, it is necessary to understand the difference between getting noticed and being distracted. Getting notices is simply having a look at some things, but when the display is negative, it becomes a distraction. Hence, ensure your presentation is good enough to speak.
4. Is this for you?
Outdoor advertising agencies know which type of hoarding or displays can work for their clients. Yet, there are minimal chances that they might fail to understand the right medium to advertise. To make a great ad, knowing if your brand requires to be showcased on the big hoardings or website display is enough to promote your brand.
5. Along with quality, look for quantity
Billboard advertising works well for you when you repetitively showcase your message. One of the best examples is McDonald's. As soon as you hit the highway, you come across the hoardings of McDonald's, and this only represents their availability on highways where no food service or limited access to food is available.
Some Bonus Tips for Making Your Advertisement No. 1
1. Check the readability
Hoarding advertisements are noticed when an individual is moving. In such scenarios, keeping the message short becomes necessary. Ideally, more than 6 words are not needed. Adding headlines, text, or paragraphs makes it difficult to read or understand, and even the time constraints don’t allow it. Brands that approach hoarding advertising agencies and have a need to display huge hoardings with too many words should clear such things.
2. Take care of Logos
Brands pay huge amounts for billboard advertising and this is one of the reasons why your clients always ask you to increase the size of their logo. While doing so look into the fact that the logo shouldn’t overpower the message, and vice versa.
Conclusion
Your hoarding ads have only 3-5 seconds to grab attention. Don’t wait and use these 7 tips to improve your hoarding advertisement strategy. We at Telex know these tricks due to being in the market for more than 20 years. Also, we can recommend the right method to enhance your advertisement game and reach the right audience.
Leave a comment