With the improvement in technology, the mediums of marketing and advertising have changed, yet the traditional mediums do have the ability to attract the majority of the clients. One such medium is bus-yes, bus advertising even today does have the ability to capitalize on the extensive reach and visibility of buses. This service can help your brand get exposed and engage to ensure brand awareness and meet the aligned goals.
Whether you are considering bus branding for the first time or want to revamp your strategies, here are our secrets.
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1. Route
If you’re targeting an audience in Mumbai and taking up bus advertising in Mumbai,you made the right decision. A single bus covers a wide radius and various routes. Hence, the customer demographics and the areas they frequently go through do have the ability to enhance the effectiveness of your campaign. At Telex, an outdoor advertising agency, we hear our client's needs and opt for the routes that align with the brand’s geographical and demographic goals.
2. We play with the designs
People today do not enjoy the same old simple and plain text placed with the design. They ask for visuals that are compelling, attractive, and vibrant- carrying the brand message. Bus branding offers significant ad space, and this is one of the reasons to make the advertising vibrant, bold, and attention-grabbing. A good design helps a commuter take a moment to glance at the moving billboard.
3. Concise and Impact Messages
Bus branding does have the ability to attract the audience, but you only have a minimal time. We do follow the mantra-short, sweet, and impactful. Keeping the text limited to the necessary information makes it easy even for the audience to understand the service or products. Also, a tagline or a clear call to action plays an important role.
4. Seasonal and Timely campaigns
Your bus advertisements should be aligned with the seasons, holidays, and local events. Changing the look and feel of your campaign helps it resonate more with the audience due to the sense of relevancy and urgency. Consider incorporating a message that reflects the current cultural or social context for impact.
5. Add Interactive elements
If you want to be the best bus advertising agency in Mumbai, you need to add interactive and engaging bus ads. QR codes, visit us, or social media channels allow commuters to interact with your brand. This interactivity helps to enhance your brand and recall and foster a connection with your audience.
6. Measure and Optimize
At Telex Advertising, we believe in measuring our campaigns. Bus advertising has been successfully implemented or the goals have been achieved, it can only be known if you have the right numbers or metrics that can be analyzed. Visiting websites, engaging in social media, analyzing campaigns, etc. helps your business advertising strategy improve.
Strategically implementing these tips helps your brand transform buses into a powerful vehicle for promotion. As bus branding is a powerful way to reach a diverse audience and leave a lasting impression, you just have to reach the right agency that can help you with the same.
Telex Advertising is known for outdoor media advertising, and hence, we understand the need, urgency, and implementation of the plans that clients share with us. Also, due to being in the market, we have personified the branding for each niche depending on the need. This is a crucial service that serves the best due to being cost-effective.
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