Cities like Mumbai, Delhi, Chennai, Kolkata, Bengaluru, Hyderabad, Ahmedabad, Jaipur, Gurugram, Noida, Kochi, Lucknow, Nagpur, Kanpur, and Pune have huge crowds traveling via metro. So, why not advertise where your audience can find you? With the growing infrastructure, rail services are connecting metropolitan cities. Due to the increasing number of people traveling via this mode of transport, people are opting for metro train advertising to make the most of it.
While most outdoor advertising agencies offer metro advertising campaigns, here is what we do to make them impactful.
4-step strategy to make metro train advertising campaign successful.
1. Analyzing similar campaigns
Due to being the oldest players in advertising, we have multiple campaigns that are analyzed. This allows us to understand the new approaches and incorporate the new ones. AC local train helps to target a huge crowd and post analyzing the campaign, it becomes easy to share the multiple options with the clients to serve them the best.
2. Strategic Placement
AC local train advertising covers a wide range of people traveling, yet they’re filtered based on certain demographics. Placing the real estate property in some off-route location might not work, but the ads for the property belonging to the same route can work for the client. Similarly, the companies now choose digital spaces in local trains to promote the job openings in their organizations. Depending on whom to target and how to target, the placements are done.
3. Dynamic Designs
We don't do ads with a logo and just a tagline. We believe in adding a storyline, communicating with the audience, and compellingly connecting with people. We come up with amazing designs, brainstorm them, and ensure our idea is communicated in the best way possible. While people travelling in the metro or AC locals are busy with phones, we do have a fraction of a second to grab attention. Hence, we try to be innovative with the designs to capture attention.
We love what we do; hence, we try to put our story in such a manner that it is not only an ad but a way of communication.
4. Action focused campaigns
We divide our metro train advertising campaigns into two categories- awareness and actionable. While awareness is done creatively to let people know about the brand, actionable ones are places with effective CTAs. Let's say we are creating brand awareness, we do it effectively by adding subtle messages alongside how to interact with websites or social media. While creating actionable AC metro train advertisements, we look into whether they have visited us, QRs, or any other actionable CTAs to act quickly.
Crafting an impactful Metro Advertising Campaign in 2024 demands a blend of innovation, technology, and a keen understanding of the audience. With interactive elements, sustainability, and cutting-edge technology, advertising agencies can create campaigns that not only capture attention but also leave a lasting impression on commuters in the bustling metro environment.
Want to cover a new audience with AC metro train advertising? Reach out to us.
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