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Month: January 2025

BY: Telex Advertising
March 1, 2025 Comments (0)

Revolutionizing Branding with Deepak & Co.’s Train Advertising Opportunities

Revolutionizing Branding for Deepak & Co. with Train Advertising Opportunities In the ever-evolving world of advertising, where visibility and engagement are key to success, innovative platforms like train branding offer powerful ways to connect with audiences. Deepak & Co., a trusted food catering firm since 1989, is now making waves in the advertising industry with its exceptional train branding opportunities. Whether you’re looking to increase your brand’s reach or create a memorable impression, their unique approach to advertising on India’s extensive railway network is the perfect solution. About Deepak & Co. Founded in 1989 by Mr. Rakesh Kumar Gupta, Deepak & Co. has built its reputation as a premier food catering firm with a vision to provide quality and hygienic food services to passengers across India. Currently, the company offers multiple services, including: Catering Advertising Bed roll facilities Wi-Fi services Housekeeping Stay facilities With a core philosophy of “Quality above all,” the firm is now venturing into impactful train advertising with a new project on the Mahanagari Express. Introducing the Mahanagari Express Advertising Project The Mahanagari Express (Train No. 22177/78), connecting Mumbai’s Chhatrapati Shivaji Maharaj Terminus (CSMT) to Varanasi Junction, is a daily train with a rich network of 31 stations. Deepak & Co. has seized the opportunity to serve the wide range of people traveling on this route and leverage railway advertising for impactful brand exposure. With a contract spanning five years, this project is designed to deliver unparalleled brand visibility. Advertising Opportunities with Deepak & Co. 1. Train Wraps Capture the attention of your audience with vibrant vinyl wraps on the exteriors of train coaches. With a maximum allowance of 750 sq. ft. for AC, Sleeper, and General coaches (375 sq. ft. for SLR coaches), your brand can dominate the train’s visual appeal. 2. Interior Branding Make an impression inside the train with vinyl wraps on panels, windows, seats, and mirrors. Each coach offers up to 250 sq. ft. for branding, ensuring your message is hard to miss. 3. In-Train Sales & Promotions Create interactive and engaging experiences by conducting product promotions or sales within the train. This dynamic approach allows passengers to connect with your brand directly. Why Choose Train Branding? Extensive Reach Constant Visibility Tailored Advertising Highly Receptive Audience How Has Telex Helped Deepak & Co.? As experts in the advertising industry, we at Telex Advertising understand the needs and requirements of businesses. We collaborated with Deepak & Co. to implement railway advertising strategies that keep their brand engaged with their audience. Rather than placing advertisements randomly, we took a strategic approach to grab attention effectively. Additionally, the catering business utilized innovative packaging for advertising, which helped people learn more about the brand.

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BY: Telex Advertising
March 1, 2025 Comments (0)

Why Railway Station Advertising is Perfect for FMCG Brands | Telex Advertising

Why Railway Station Advertising Works Well for FMCG Brands? Have you ever noticed the small hoardings whenever you board trains? Or when you’re waiting for a train, have you seen the advertisements placed alongside? Well, these are railway station advertisements, and most businesses prefer this advertising method to consistently reach their audience. Railway station advertising, even in the 21st century, remains one of the most feasible, reliable, and cost-effective services that any business can opt for. FMCG (Fast Moving Consumer Goods) brands seek unparalleled exposure. Let’s explore how railway station advertising can help FMCG brands craft a successful strategy. 1. Single Ad Generates Significant Impressions Let’s say you’re traveling to the office, and every day you take a train from Dadar. It has a hoarding for Cadbury Dairy Milk, as it’s the festive season. This ad is visible to you twice—once when you head to the office and again when you return. While you notice it twice, imagine the number of other people noticing the same ad and taking action. A single ad at a railway station grabs the attention of people traveling to and fro, as well as passersby. This generates significant impressions. 2. Communicates Effectively Travelers often spend time waiting for trains, and this extended dwelling time ensures that advertisements are not just noticed but effectively communicate their message. For instance, the huge banners of a brand offering discounts are excellent examples of ads that let audiences know what they can get from a particular brand. 3. Local and Regional Strategies India’s railway network is vast, spreading across urban and rural areas. This allows FMCG brands to target their audiences effectively. For example, in urban areas, well-known snacks or beverage brands can easily grab the attention of commuters. In rural areas, sales are often driven by local snacks and beverages popular among the people. Thus, different strategies are used to create brand awareness. 4. Minimum Spend & High ROI Outdoor advertising is generally expensive, but when compared to other mediums, railway station advertising is affordable. The sheer number of people who pass through railway stations ensures a high return on investment. With minimal investment, FMCG brands can achieve significant results, contributing to a higher ROI. 5. Diverse Advertising Formats Initially, railway station advertising was limited to hoardings and billboards. With digitization, people are now more inclined toward moving visuals. FMCG brands often choose formats that make their products look engaging and well-positioned. Whether it’s a static post or a storytelling digital ad, railway station advertising offers the best options for businesses. 6. Continuous Exposure Other mediums of outdoor advertising have a limited display period. However, railway advertisements remain intact and consistently visible, ensuring they stay on top of consumers’ minds. 7. Connect with the Audience Railway journeys are often associated with FMCG products, as they evoke nostalgia and a sense of connection. For instance, you may be leaving for a journey, but a hoarding at the station reminds you that you forgot to grab your favorite snack. This drives you to the nearest store to pick one up. This is the power of advertising – keeping your audience hooked and connected to your brand. 8. Drives Impulsive Purchases Whether you initially like a product or not, a tempting advertisement can influence you to make a purchase. Such advertisements effectively impact consumer behavior, encouraging immediate purchases. Often, people make impulsive purchases, benefiting the brand in various ways. Also, check how Metro Station branding is an effective medium of advertising. How FMCG Brands Can Maximize Railway Station Advertising? Learn Local Insights: Customizing campaigns based on local data helps create messages and narratives that build stronger connections with the audience. Use Digital Modes: Integrating QR codes and other digital tools can engage tech-savvy consumers. Run Seasonal Campaigns: Align ads with seasons to capture increased footfall. Adopt a Storytelling Approach: Create ads that establish emotional connections with the audience.   Railway station advertising is a powerful tool for FMCG brands, offering unmatched reach, high engagement, and cost-effective solutions. By leveraging the unique advantages of this medium, FMCG companies can enhance brand visibility, drive sales, and foster lasting consumer loyalty.   Whether it’s a refreshing beverage for a summer journey or a quick snack for a long trip, railway station advertising ensures FMCG brands are present where and when consumers need them the most.   If you’re looking to make the most of railway station advertising, having the right expertise can truly make a difference. With 21 years of experience in the market, Telex Advertising specializes in railway station advertisements, offering deep insights into the best formats and strategies for your brand. Their expertise ensures tailored solutions to maximize your advertising impact and achieve your business goals. Partner with Telex to make your brand visible to millions!

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BY: Telex Advertising
March 1, 2025 Comments (0)

How Bus Advertising Benefits Small Businesses and Big Brands | Telex Advertising

How Bus Advertising Works for Both Small Businesses and Big Brands? Ever wondered about the ads displayed on buses? That’s bus advertising! Businesses pay advertising agencies to strategically place these ads. Whether you’re a big brand or a small business, bus advertising can help you reach millions of people and share your brand message effectively. Be it 2025 or 2030, out-of-home advertising will never go out of style. Mechanism of Bus Advertising A bus might seem like a single vehicle, but the scope of advertising it offers is vast. From bus shelters to exteriors, interiors, and even full bus wraps, these platforms allow you to promote your brand effectively. This form of advertising capitalizes quickly on the mobility of buses, enabling your advertisement to travel across multiple routes, lanes, and roads, spreading your brand message far and wide. How Small and Big Brands Benefit from Bus Advertising in Mumbai? Targeting the Audience If you’re an established brand, the ability to advertise on any route gives you the freedom to reach a broader audience. For big brands, bus advertising is valuable for building brand recall and reinforcing your presence. On the other hand, for small businesses, studying the geographical location, routes, audience, and other factors is crucial. This helps you focus your advertising efforts on areas where your products or services are available, ensuring maximum impact in specific regions. Reaching the Masses Whether you’re a big brand or a small business, no other medium can reach such a large audience at once. Bus advertising covers extensive routes, and formats like external, internal, or wrap advertising have the potential to reach the masses effectively. For example, bus wraps or exterior ads are particularly eye-catching, especially when buses pass through or stop in traffic, attracting attention from a wide audience. Internal advertising, meanwhile, engages passengers directly, providing another valuable touchpoint for your message. Enhancing Visibility Bus advertising stands out because of its ability to repeatedly promote a single ad throughout the day, ensuring it doesn’t go unnoticed. A single bus covers its designated routes multiple times a day, consistently exposing your brand to the same audience. This prolonged visibility over time ensures that your message sticks. Additionally, bus advertising is a cost-effective method to reach your target audience without breaking the budget. Space to Convey Your Message When it comes to advertising space, buses offer a unique advantage. Bus wraps provide ample space to showcase your brand, making it easier to convey your message effectively. Even smaller exterior ads on buses can communicate your message clearly and efficiently. Also check How Bus Advertising in Mumbai Can Boost Your Local Business? The Power of Bus Advertising In 2024, bus advertising has proven to be a versatile and powerful marketing tool, and its effectiveness will continue to grow in 2025. It bridges the gap between traditional and modern marketing strategies. Its ability to provide high visibility, extensive reach, and cost-effectiveness makes it an ideal choice for small businesses looking for local engagement and big brands aiming for mass exposure. With creative strategies and well-planned targeting, businesses can harness the full potential of bus advertising to achieve their marketing goals. Why Choose Telex Advertising? Telex Advertising helps businesses of all sizes connect with their audience through bus advertising. With years of experience in the industry, they are well-versed in providing tailored solutions to meet the unique needs of various brands. Whether you’re a small business or an established company, Telex Advertising ensures a seamless process to promote your business effectively and reach your desired audience.

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BY: Telex Advertising
March 1, 2025 Comments (0)

Maximize Brand Visibility with Trans-Harbour Railway Advertising | Telex Advertising

Maximize Brand Impact with Trans-Harbour Railway Advertisement Are you looking for a high-impact, cost-effective way to reach a diverse and captive audience? Railway station advertising is a reliable option for any type of business. Be it the Harbour, Trans-Harbour, or Central Line, it offers unparalleled visibility and engagement. Why do businesses prefer the Trans-Harbour Line for railway ads? The Trans-Harbour Line connects Mumbai and Navi Mumbai, making it a seamless route for daily commuters. With millions of people traveling via this route, it offers exposure for a brand’s advertisement to a wide spectrum of people. Right from students to professionals, families, and business executives, you have the scope to target all types of people, regardless of their gender. Due to its strategically located railway stations, advertising on this route is likely to ensure maximum exposure. Here’s how you can leverage Trans-Harbour railway advertising for your business: 1. Know About the Demographics Knowing your audience is essential. While gender segmentation is straightforward, understanding professions and other traits adds value. Identify the types of people traveling at different times. Digital displays enable you to showcase tailored ads during specific time zones, ensuring a stronger connection with your audience. 2. Go with Different Types of Ad Formats Railway advertising on the Trans-Harbour route can be done in various formats. Platform billboards, digital screens, wall wraps, posters, and train wraps are some of the options that you can consider. This helps you experiment with the formats and understand which ones work well for your audience. 3. Repetition is Key Trans-Harbour trains traverse key stations including Belapur, Seawoods, Nerul, Juinagar, Turbhe, Koparkhairane, Ghansoli, Rabale, Airoli, Thane, and Vashi multiple times daily. Passengers traveling along this route are exposed to advertisements repeatedly, enhancing brand recall and reinforcing your brand message effectively. 4. Consider Using Digital Campaigns When planning railway station advertising, consider integrating digital campaigns as well. For example, a traveler notices your brand’s hashtag at the station and later encounters the same hashtag while scrolling through social media. This sense of familiarity boosts brand recall, creating a stronger connection and benefiting your brand. Also check impact of local train branding.  For MSMEs and startups, advertising on the Trans-Harbour Line can be transformative. With affordability, high visibility, and local reach, it’s an ideal option to compete with larger brands and make a lasting impact. Railway station advertising on the Trans-Harbour Line isn’t just about visibility it’s about creating connections, boosting brand recall, and driving action. Whether you’re a startup or an established business, railway station advertising offers valuable opportunities for growth. Why Choose Telex for railway advertising? Telex Advertising offers a wide range of services. Be it the Trans-Harbour, Central, Western, or any other route, they are well-versed in creating captivating ads that benefit your brand. Whether it’s railway advertising or other forms of OOH advertising, Telex has got you covered. Also, due to being the authoritized partner with Indian railways, they help you with railway advertisement, railway station advertisement, train advertisement and many other different ones.   Reach out to them and get quotes of services that suit your needs. 

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Hoarding Advertising Agency in Mumbai
BY: Telex Advertising
March 1, 2025 Comments (0)

Why Hoarding Advertising Works Wonders in Tier-2 and Tier-3 Cities

Why Hoarding Advertising Works Wonders in Tier-2 and Tier-3 Cities? Marketing and advertising have evolved and now revolutionized industries. Today, advertising includes various concepts like brand awareness, identity, promotion, and more. It influences people, creates curiosity about products and services, and modifies the perspective of users regarding goods and services. At least 70% of customers choose goods they trust today. Hence, companies or brands now consider out-of-home advertising.   When it comes to advertising, people in Tier-2 and Tier-3 cities are more likely to grab attention due to the rapidly growing territories of the nation. Be it any type of advertisement, it is likely to attract the attention of the people. How does hoarding Advertisements is Tier-2 & Tier-3 Cities work for businesses? 1. Trust in Tangible Advertising Residents of smaller cities consider hoarding advertisements as an important source of information. Unlike digital ads, hoardings are consistent, static displays that promote prolonged exposure, resulting in better brand recall. 2. High Visibility in Everyday Spaces In Tier-2 and Tier-3 cities, hoardings are likely to be placed in market areas, making it easy for people to notice them as they pass by. Additionally, due to fewer distractions compared to Tier-1 cities, the attention captured is undivided. Strategically placing your brand’s billboard increases visibility, embedding your brand in the minds of the audience. 3. Cost-Effective Marketing Urban cities have higher costs for billboard advertisements compared to Tier-2 and Tier-3 cities. Businesses can easily grab attention without stretching their budget. This affordability ensures that small and medium enterprises can compete effectively with larger brands. 4. Slower Pace of Life Tier-1 cities are fast-paced, but Tier-2 and Tier-3 cities are comparatively slower. People tend to notice and absorb information from hoardings. Unlike in metro cities, audiences in smaller cities are not always in a rush, allowing them to reflect on outdoor advertisements. 5. Limited Digital Penetration While Tier-2 and Tier-3 cities have good network coverage, digital engagement is still lower compared to metro cities. Hoardings fill this gap by providing information and an unavoidable physical presence. This is likely to capture the attention of people who are less active online. Hence, many small businesses consider hoarding advertisements to effectively engage with their audience. 6. Boosting Local Economy and Events In Tier-2 and Tier-3 cities, events, products, or services are often advertised through hoardings. These advertisements help announce fairs and festivals, attracting local audiences and boosting the local economy. Also, Check the Importance of Hoarding Advertising Services You Need to Know Why Hoarding Advertisements Continue to Stand Strong? Hoarding advertisements continue to thrive in Tier-2 and Tier-3 cities, blending well with visibility, trust, and affordability. These cities offer significant opportunities for businesses to establish a presence. While digital platforms communicate efficiently, hoardings hold the essence of grabbing people’s attention. Partner with Telex Advertising Several factors need to be considered when it comes to hoarding advertisements. Telex Advertising can help you place your hoardings at the hotspots of Mumbai and Tier-2 and Tier-3 regions nearby. Telex can assist with all the work related to hoarding advertisements, ensuring they are placed in the right locations. With several years of experience, they also offer other OOH services to build awareness and create engagement.

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March 1, 2025 Comments (0)

Best Sweepstakes Gambling enterprises List of Sweepstakes Joker Poker slot Gambling enterprises 2025

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