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Month: February 2025

BY: Telex Advertising
March 1, 2025 Comments (0)

NEEV 2024 “Envision” | SCMHRD’s Premier Business & Cultural Fest | Feb 28-Mar 1, 2025

NEEV 2024 “Envision” | Feb 28th & Mar 1st, 2025 | Business Games, Informal, and Cultural Events Symbiosis University’s SCMHRD proudly presents NEEV – one of India’s biggest annual corporate and cultural festivals. Taking place on February 28th and March 1st, 2025, NEEV witnesses a footfall of over 15,000 attendees, including participants from the top 40 business schools in the country, industry professionals, corporate leaders, and esteemed dignitaries. This year, Atlantis Diaries, our celebrity talk show, will feature an illustrious lineup of distinguished speakers. We are honoured to welcome Ms. Nooshin Al Khadeer, former Indian cricketer and mentor dedicated to advancing women’s cricket; Ms. Divya Agarwal, renowned reality TV star and actress; Ms. Prreeti, an entrepreneur making significant strides in the fashion and beauty industry; and Mr. Suresh Menon, a celebrated comedian known for his sharp wit and humour. The Celebrity Night will be headlined by Lakshay Kapoor and Sabali the Band, with an electrifying performance by VDJ Shaan, promising an evening of captivating music and energy. NEEV offers a diverse range of events, providing a platform for students to showcase their business acumen, creative talents, and strategic thinking. Whether participating in high-stakes business games, engaging cultural showcases, or interactive informal events, attendees will have the opportunity to compete at the highest level and win exciting rewards. BUSINESS GAMES Augustus – The Hunt for the Best Student Manager A challenging 8-round competition that pushes participants to their limits, testing their ability to think critically, lead effectively, and make impactful decisions. Augustus is the ultimate battleground for aspiring business leaders. SyncHRonize – HR Strategy An opportunity to tackle real-world HR challenges and devise innovative workforce strategies. Kotler Kaun – Marketing A platform to demonstrate marketing prowess by understanding consumer behavior and developing impactful strategies. Moneypoly – Finance A finance-driven competition that tests participants on investment strategies, market analysis, and risk management. Cipher – Business Analytics A data-centric competition where participants decode patterns, extract insights, and leverage analytics for business decision-making. CULTURAL EVENTS Verve – Dance A stage for performers to express their creativity and passion through movement. Register Now: https://bit.ly/NEEV2024_Verve Panache – Fashion Show A showcase of style, confidence, and innovation in the world of fashion. Register Now: https://bit.ly/NEEV2024_Panache INFORMAL EVENTS Register Now: https://bit.ly/NEEV2024_InformalEvents Echo Chamber – Debate A unique debate format where participants challenge perspectives, including their own, in a thought-provoking competition. Mystery Chemistry An interactive challenge that pairs participants with random teammates to navigate engaging tasks. Beg, Borrow, Steal A fast-paced scavenger hunt where resourcefulness and quick thinking determine success. Meme Madness A competition that puts creativity and humour to the test through the art of meme-making. NEEV 2024 is set to deliver an unparalleled experience of competition, learning, and cultural exchange. With an array of events, prizes worth lakhs, and opportunities for professional and personal growth, this edition promises to be one of the most exciting yet.

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BY: Telex Advertising
March 1, 2025 Comments (0)

Where to Place Your Hoarding Advertisements in Mumbai: A Guide to High-Traffic Locations

Where to Place Your Hoarding Advertisements in Mumbai: A Guide to High-Traffic Locations Location is everything, and no one understands this better than an advertising agency. A beautifully designed hoarding is only effective if it’s placed where your target audience can’t miss it. Mumbai, the bustling city of dreams, offers plenty of opportunities for hoarding advertising with its mix of busy roads, commercial hubs, transit stations, and affluent neighborhoods. So, where exactly should you place your hoardings in Mumbai to get the best results? Here’s a guide to some of the top high-traffic locations for billboard advertising in Mumbai city. Bandra-Worli Sea Link This scenic bridge sees a steady flow of vehicles and offers premium visibility for brands. As a constant landmark of Mumbai, the flow of vehicles remains steady throughout the day. To make a bold statement, many brands choose to advertise at this location. Eastern Express Highway Stretching from Sion to Thane, the Eastern Express Highway is one of Mumbai’s busiest arterial roads, making it a prime location for high-impact advertising. This route caters to a massive audience, including daily commuters, long-distance travelers, and business professionals. Additionally, by leveraging key routes from Panvel to Thane and the Central Line corridor, advertisers can effectively reach a significant portion of Mumbai’s population. Western Express Highway Another key route connecting North and South Mumbai, this highway guarantees exposure to a massive audience. Whether you’re in real estate, fashion apparel, or any other niche, advertising here ensures high visibility and engagement with your target audience. Bandra Kurla Complex (BKC) A thriving business hub with corporate offices and financial institutions, BKC is a hotbed for premium advertising. Hoardings in this area effectively capture the attention of professionals, decision-makers, and high-net-worth individuals, ensuring strong brand exposure. Lower Parel As a commercial and entertainment hub with corporate offices, high-end malls, and nightlife hotspots, Lower Parel is a location you simply cannot overlook. Hoarding advertisements here helps your brand reach the right audience, particularly young urbanites. Chhatrapati Shivaji Maharaj Terminus (CSMT) Mumbai’s busiest railway station, CSMT, is a melting pot of travelers from all walks of life. A hoarding here guarantees maximum visibility. From office-goers to tourists, you can capture the attention of everyone passing through this high-footfall location. Mumbai Airport Billboard advertising at the airport targets affluent travelers, making it an excellent spot for luxury and lifestyle brands. Both domestic and international travelers can be reached easily. This allows brands to target a premium audience, including high-spending customers. Marine Drive A popular tourist destination and a favorite among locals, Marine Drive offers an excellent advertising opportunity. Hoardings placed along this iconic stretch guarantee visibility to a high-income audience, including executives, celebrities, and tourists. Juhu Juhu is a prime location for hoarding advertising, known for its beach, luxury hotels, and celebrity residences. Brands targeting an upscale audience can significantly benefit from advertising in this affluent neighborhood. Dadar Circle A central transit hub, Dadar connects Mumbai’s suburban and central railway lines. The area experiences heavy pedestrian and vehicular traffic, making it a strategic spot for billboard advertising. Also, check the What Are the Rules and Regulations for Billboard Advertising in Mumbai? Why is Mumbai a Haven for Hoarding Advertising? Mumbai is a city that never sleeps. From its bustling highways to its elite neighborhoods, every corner offers an opportunity to place your brand in front of potential customers. However, success depends on choosing strategic locations that align with your target audience and business goals. In a city as dynamic as Mumbai, outdoor advertising offers incredible opportunities to make your brand stand out. Whether you’re targeting the masses on busy highways, professionals in business hubs, or affluent consumers in elite neighborhoods, Mumbai’s high-traffic locations ensure your hoarding campaign gets the attention it deserves. So, pick your spots wisely, design creatively, and let your billboard do the talking!

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BY: Telex Advertising
March 1, 2025 Comments (0)

Why Is Railway Advertising One of the Most Cost-Effective Outdoor Strategies?

Why Is Railway Advertising One of the Most Cost-Effective Outdoor Strategies? Did You Know? Mumbai’s local trains carry over 7.5 million passengers daily, making them the lifeline of the city. With such an enormous footfall, railway stations and train routes have become prime real estate for advertisers looking for maximum reach at a minimal cost. The Power of Railway Advertising in India In a country where millions rely on trains daily, railway advertising has emerged as one of the most effective and affordable outdoor marketing strategies. Whether it’s a startup aiming for brand awareness or a corporate giant reinforcing its market presence, railway advertising ensures high visibility across diverse demographics. Especially in Tier 1 cities, the majority of people travel via railways, making railway advertising an easy and effective way to grab attention. Also, check how Hoarding Advertising Works Wonders in Tier-2 and Tier-3 Cities Why Is Railway Advertising Cost-Effective? 1. Unmatched Daily Viewership Railway stations, suburban trains, and metro networks in cities like Mumbai and Navi Mumbai offer unparalleled exposure. Brands can reach students, working professionals, business owners, and tourists in a single campaign—all at a fraction of the cost of traditional billboards. Be it exterior or internal wraps, or ads placed on railway stations or near stations, they are highly likely to grab attention. 2. Longer Attention Span Commuters spend an average of 1–2 hours traveling by train in Mumbai. This extended travel time increases brand recall, as passengers tend to engage with advertisements placed on station platforms, train wraps, overhead bridges, and digital screens. This helps brands reach the right audience effectively. Also, due to the longer attention span, businesses can target potential customers at cost-effective rates. 3. More Affordable Than Other Outdoor Advertising Traditional billboards in high-traffic areas of Mumbai can cost anywhere between ₹5 lakh to ₹10 lakh per month. In contrast, railway advertising offers wider exposure at significantly lower costs, making it ideal for businesses of all sizes. With railway advertising being an affordable option, businesses can maximize their reach without overspending. Get Your Brand Moving! If you’re looking for high-impact, cost-effective outdoor advertising, railway advertising is your answer. With its massive reach, affordability, and high engagement, it’s an unbeatable option for businesses aiming for maximum visibility at minimal expense. Brands using railway advertising see up to a 15% increase in visibility and a surge in inquiries. Also check Maximize Brand Impact with Trans-Harbour Railway Advertisement Telex Advertising offers the best advertising solutions. Not only do we help you with railway advertising, but we also provide a wide range of outdoor advertising services. Want your brand to be the talk of all the routes in Mumbai? Reach out to us and give your brand the visibility it deserves!  

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High-impact metro station advertising targeting daily commuters for brand visibility
BY: Telex Advertising
March 1, 2025 Comments (0)

Metro Station Advertising: Leverage High-Footfall Locations for Maximum Impact

Metro Station Advertising: Leverage High-Footfall Locations for Maximum Impact Metro stations are one of the busiest transit hubs in urban areas, with thousands of commuters passing through every day. This makes them a prime advertising location for brands looking to maximize their visibility and impact. Metro station advertising provides a unique opportunity for businesses to engage with a captive audience, ensuring brand recall and increased customer interaction. Tricks Used by Advertising Agencies for Maximum Impact To ensure brands get the most out of metro station advertising, agencies implement smart strategies that maximize engagement, recall, and conversion. 1. Strategic Location Selection Not all metro stations offer the same level of visibility. Agencies carefully select ad placements based on footfall density, commuter demographics, and surrounding infrastructure. Several factors are taken into consideration, such as, Busy Interchange Stations: These stations witness a constant flow of passengers transferring between lines, ensuring repeated exposure. Business Districts & IT Hubs: Advertising here targets professionals, making it ideal for corporate services, fintech, and lifestyle brands. Shopping & Entertainment Hubs: These locations work best for retail, fashion, F&B, and entertainment brands as they capture consumers in a spending mindset. Residential & Educational Zones: Perfect for family-oriented products, e-learning platforms, and home essentials. 2. Creative & Engaging Content With only a few seconds to capture attention, agencies design content that stands out. High-contrast designs improve readability and ensure that commuters can process the ad even while moving. Short yet impactful messages enhance recall.   Additionally, QR codes & Augmented Reality (AR) are integrated into metro station ads. QR codes lead to special offers, product details, or brand websites, creating engagement, while AR makes ads more memorable and shareable. 3. Peak Hour Scheduling Since metro stations experience varied footfall throughout the day, agencies ensure ad visibility during high-traffic hours: Morning Rush (7 AM – 10 AM): Targeting professionals and students with productivity, finance, and lifestyle products proves to be the best strategy. Evening Peak (5 PM – 9 PM): Great for entertainment, e-commerce, and F&B brands as commuters unwind from work. This reminds them of the “me-time” they need and engages them with different activities endorsed by the brand. Weekend Strategies: Adjusting placements to focus on leisure and shopping-oriented advertisements when people travel for recreation. 4. Regular Ad Rotation Seeing the same ad every day can lead to visual fatigue. Agencies prevent this by: Rotating Creatives Weekly: Keeping the content fresh ensures commuters notice and engage with the message repeatedly. Seasonal & Festival-Specific Updates: Tailoring content based on upcoming events, holidays, or sales seasons to remain relevant. Dynamic Digital Screens: LED and LCD screens allow multiple brands to share ad space with frequent changes, maintaining novelty. 5. Integrated Digital Campaigns To enhance offline impact, agencies integrate metro station ads with online marketing efforts: Geotargeted Social Media Ads: Commuters near metro stations are targeted with digital ads, reinforcing brand messaging. Influencer & Hashtag Campaigns: Encouraging commuters to share photos of creative metro ads online for organic reach. Mobile App Engagement: Brands link metro ads to exclusive deals or loyalty programs via mobile applications. Conclusion Metro station advertising is a powerful marketing tool for brands aiming to capture a high-footfall audience. With strategic placements, engaging visuals, and expert agency execution, businesses can effectively increase their brand awareness and consumer engagement. By leveraging these high-traffic locations, brands can turn daily commutes into valuable advertising moments. Telex Advertising, one of the best outdoor advertising agencies in Mumbai, offers top-tier services. They provide outdoor advertising solutions that benefit your brand, ensuring maximum visibility and customer attraction.

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