Why DOOH is the Future of Advertising (And Why You Should Care) As someone who is from past two decades in Outdoor Advertising industry we can confidently say that “Digital Out-of-Home (DOOH) isn’t just the future it’s the now!” Here’s why: It Talks Back: Imagine billboards that change based on the weather, time of day, or even who’s walking by. That’s DOOH. It Measures Success: Unlike traditional ads, DOOH gives you real data—how many people saw it, interacted with it, or took action. It Drives Growth: Brands using DOOH see higher engagement, better recall, and measurable ROI. It’s a win-win. If your business isn’t moving toward digital OOH, you’re already behind. Consumers want experiences that are personal, relevant, and memorable and DOOH delivers all of them. For those who are interested in the future of retail and OOH advertising, DDX Asia is coming up in just 14 DAYS! �� Where : Hall No. 5, Nesco Exhibition Centre, Mumbai�� When : February 20 – 21, 2025 This event will cover topics like programmatic DOOH, AR/VR in advertising, and sustainability practices all of which are becoming increasingly important in the industry. It’s a great opportunity to learn from experts, see live demonstrations, and connect with others shaping the future of outdoor advertising. If you’re looking to stay informed about what’s next for OOH, this could be a valuable event to explore. Let us know if you’ve heard about it or plan to attend!
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Why Brands are switching for hyperlocal ads over typical “English” ads? Now-a-days brands are speaking the local language. Billboards advertising in Hindi, Marathi, Tamil, Telugu, Bengali, and more are now everywhere, creating stronger emotional connections with people.But why is hyperlocal Out-of-Home (OOH) advertising becoming so popular?1) As we all know our mother-tongue hits different to us. Ads in Marathi for Mumbai or Tamil for Chennai feel personal. For example, JioCinema’s IPL ads used regional languages to make every state feel special. 2) Digital billboards now change based on location. Flipkart’s festive ads went multilingual to connect better with local audiences. 3) Election campaigns and government schemes are using local languages to connect with people. For example, Maharashtra’s BMC ads in Marathi felt more relatable and impactful than generic ads in English or Hindi. 4) Swiggy Instamart and Tata Tea are using regional messaging as people trust brands that speak their language. You all hit once to that funky Zepto’s Hindi tagline felt more relatable than English. 5) Local ads cost less but work better. Instead of one big ad, brands place smaller, targeted ones in key areas. At Telex Advertising, we’ve seen how regional language ads creates powerful impact. We’ve helped brands connect effectively with their audience in Maharashtra and across India through smart, hyperlocal OOH strategies. So, What are your thoughts? Is regional advertising the future of outdoor advertising? Let’s discuss in the comments!
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The Metro Wars: How Brands Are Fighting for Attention on Mumbai Metro As marketer we all Know Mumbai Metro is not only a mode of transport for people, but a giant moving billboard with over 10 Lakh+ visibility daily! Isn’t it a big number? And that’s why From FMCG giants to fintech disruptors, every brand is competing to capture the commuter’s attention. But who’s doing it best? Let’s break down the brands, strategies, and the impact of metro advertising.here are some big players in Metro Advertising:1) Zomato & Swiggy: Bold station branding and train wraps trigger food cravings every time a rider see’s it!2) PhonePe & Paytm: smartly placing ads near metro ticket counters to catch people’s attention, focusing on QR-based payments.3) Tata Neu & Amazon Pay: this Super-apps are using bold, full-train branding to make sure people remember them.4) LIC & HDFC Life: They created campaigns that focus on trust, security, and investments.5) Local D2C Brands: New-age brands like Wakefit, Bombay Shaving Company, and Licious are using metro spaces to connect with people in specific areas. What this media gives you in returns?1) Giant Moving billboards gives your brand maximum visibility2) Whole stations turned into brand zones for daily commuters.3) Video ads inside metro grabs attention and boost engagement for your brand.4) as a result first and last impressions stick in people’s minds. Metro advertising is growing in 2025 because it reaches a large audience during their 30-40 minute rides, making it ideal for brand storytelling. It also targets specific areas and offers more value for money compared to traditional billboards. We at Telex Advertising have helped brands achieve unmatched visibility through Mumbai Metro advertising. With 21+ years of expertise, we craft impactful outdoor campaigns that drive results. Also check how Metro Station Advertising: Leverage High-Footfall Locations for Maximum Impact Would love to hear your thoughts! Which brand’s metro strategy has impressed you the most? Let’s discuss in the comments!
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Fevicol’s Iconic ads – The brand who created history in advertising industry with their funky yet stick to mind ads Great advertising isn’t just about being seen it’s about being remembered. And Fevicol has mastered this for years with its brilliantly simple yet ridiculously clever outdoor ads. From a jam-packed bus where no one falls off to a wooden bench magically holding together without nails, Fevicol’s campaigns are more than just ads they’re stories we all instantly get. They make us smile, nod in agreement, and most importantly, they stick with us. That’s the beauty of great OOH advertising—when a single visual says it all. Fevicol isn’t just selling glue. It’s selling an idea, a feeling, a connection. And that’s why it remains one of India’s most loved brands. Which Fevicol ad has stuck with you the most? Drop your favorites in the comments! ��
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Fevicol’s Iconic ads – The brand who created history in advertising industry with their funky yet stick to mind ads Great advertising isn’t just about being seen it’s about being remembered. And Fevicol has mastered this for years with its brilliantly simple yet ridiculously clever outdoor ads. From a jam-packed bus where no one falls off to a wooden bench magically holding together without nails, Fevicol’s campaigns are more than just ads they’re stories we all instantly get. They make us smile, nod in agreement, and most importantly, they stick with us. That’s the beauty of great OOH advertising—when a single visual says it all. Fevicol isn’t just selling glue. It’s selling an idea, a feeling, a connection. And that’s why it remains one of India’s most loved brands. Which Fevicol ad has stuck with you the most? Drop your favorites in the comments! ��
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Knorr X Squid Games – Latest Billboard campaign Some billboards Just advertise. The best ones captivate! Knorr’s Squid Game 2 campaign is a perfect example of how outdoor advertising, when done right, becomes more than just a display – it becomes an experience. The 3D noodle illusion doesn’t just grab attention; it holds it, turning a static medium into a living story. But here’s what truly makes it work: placement. Positioned in Mumbai’s buzzing Juhu, a hotspot for food lovers, this billboard isn’t just seen “it’s remembered!” This is what separates ordinary OOH from powerful OOH: the perfect blend of creativity and strategy. A great idea alone isn’t enough; it needs the right location to thrive. If your billboard advertising isn’t stopping people in their tracks, it’s just background noise. So, ask yourself—are your billboards filling up space, or are they creating impact?
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Behind the Scenes: How Telex Advertising Brought ‘Sangee’ to Life Off-Screen January 17, 2025, was more than just the release date of Sangee—it was a milestone in outdoor advertising. While the movie enthralled audiences in theaters, its off-screen presence played a crucial role in building anticipation. The journey of Sangee through Telex Advertising’s outdoor media is a testament to the power of strategic placement and impactful design. The Challenge: One Hoarding, Maximum Impact When the Sangee team approached Telex Advertising, they had a clear vision: one hoarding, one shot to create a lasting impression. No multiple placements, no clutter just a single, high-impact outdoor advertisement that would spark curiosity. The Strategy: Location & Design Precision Finding the Perfect Spot: The key to success was selecting a location that ensured maximum visibility and engagement. After analyzing footfall data, a prime spot in Mumbai was chosen, one where thousands pass by daily, making it impossible to ignore. Designing for Attention: Working closely with the creative team, every element of the hoarding was meticulously crafted. The goal was to bring out the intrigue and drama of Sangee while making the visuals pop in a crowded urban landscape. The Impact: A Buzz Before the Release Even before the movie hit the screens, the buzz had already begun. Passersby stopped, stared, and shared their excitement, fueling word-of-mouth marketing. The results spoke for themselves heightened anticipation, a stronger box office presence, and a reminder of the power of outdoor advertising. A Lesson in Effective Outdoor Advertising This campaign proved that one well-placed and well-designed outdoor ad can create a significant impact. It’s not about quantity but strategic execution. For brands and businesses looking to make a statement, the right outdoor media can amplify visibility in ways digital ads alone cannot. At Telex Advertising, every campaign is a new challenge, and Sangee was a perfect example of how bold ideas and smart placements lead to memorable results. Looking forward to many more success stories ahead!
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7 Must-Know Tips for Outdoor Advertising That Actually Work Let us ask you something – when’s the last time an ad stopped you in your tracks? Now imagine your brand being the one that grabs attention like that! Over the past 20+ years in outdoor advertising, We’ve seen how a smartly placed, well-thought-out ad can turn heads and spark conversations. If you’ve ever wondered how to make outdoor advertising work for your business, here are our 7 tried-and-tested tips (and a little sneak peek into what I’ve learned along the way): Know Your AudienceUnderstanding the target audience is the foundation of any successful campaign. Think about who they are, where they spend time, and what grabs their attention. An ad that speaks directly to them is more likely to make an impact. Location is EverythingA well-designed ad in the wrong place is a wasted opportunity. High-traffic areas, public transport hubs, and popular routes ensure maximum visibility and better ROI. Keep It SimpleOutdoor ads have just a few seconds to grab attention. A bold visual, a short but powerful message, and a clear call to action are all that’s needed. Get CreativeAds that surprise, entertain, or make people think tend to be the most memorable. Unique designs, interactive elements, and engaging content help brands stand out in a crowded space. Time It RightAligning ads with seasonal trends, festivals, or major events increases relevance and impact. A well-timed campaign ensures a stronger emotional connection with the audience. Track the ImpactUsing tools like QR codes, trackable links, and traffic analytics helps measure ad performance. Data-driven insights make it easier to refine strategies and improve results. Maintain the MagicA torn or faded billboard sends the wrong message about a brand. Regular maintenance ensures a professional and trustworthy image, keeping the ad effective throughout its run. Also check Top 10 Benefits of Outdoor Advertising for Growing Businesses Outdoor Advertising Works—When Done Right! With the right strategy, outdoor advertising services can create brand awareness, drive engagement, and boost conversions. What’s the biggest challenge in your outdoor advertising campaigns? Let’s discuss and find solutions that work!
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What Notes Every Business Should Take from Kumbh Mela 2025 Kumbh Mela 2025 is not just a spiritual gathering; it’s a massive marketing stage where brands connect with millions. Some of the biggest names, like Reliance, ITC, and Coca-Cola, are making their presence felt through creative and thoughtful outdoor advertising strategies. For businesses looking to expand their reach, this event offers valuable lessons in brand visibility, customer engagement, and trust-building. Notable Strategies from Leading Brands Reliance’s Campa AshramReliance has set up Campa Ashram, providing free rest areas and refreshments for pilgrims. This thoughtful initiative meets visitors’ immediate needs, fostering goodwill and ensuring lasting brand recall. ITC’s Bingo BoothsITC offers interactive booths with regional flavor-infused snacks and cultural activities like reel-making with local props. This approach blends entertainment with local traditions, enhancing brand relatability and engagement. Dabur’s Care ZonesDabur has created changing rooms and baby care facilities for women and children, aligning with their personal and baby care products. This campaign builds trust and reinforces customer loyalty. Coca-Cola’s Sustainability DriveCoca-Cola’s “Maidan Saaf” initiative promotes recycling and environmental awareness. This campaign appeals to eco-conscious consumers while strengthening the brand’s image as a responsible company. PhonePe’s Digital OffersPhonePe provides cashback offers and Kumbh-specific insurance plans, simplifying digital payments for attendees. This strategy boosts app usage and reinforces brand trust. PepsiCo’s Engagement ZonesPepsiCo features a 30-foot Mountain Dew bottle and 500+ charging points for visitors. These practical amenities ensure visibility and create a memorable, supportive brand experience. What They Gain Increased Brand Visibility: The sheer footfall ensures their brands are seen by millions. Customer Engagement: Interactive setups foster a direct connection with visitors. Brand Loyalty: Thoughtful gestures like free services and facilities create emotional bonds. Market Data: On-ground campaigns offer real-time insights into customer preferences. Key Takeaways for Business Owners Massive Audience Reach: The event attracts millions, offering unparalleled visibility. Cultural Connection: Aligning campaigns with local traditions fosters emotional engagement. Enhanced Brand Loyalty: Thoughtful gestures like free services build trust and loyalty. Real-Time Market Insights: On-ground campaigns provide valuable data on customer preferences. Increased Brand Visibility: Interactive setups and practical amenities leave lasting impressions. For businesses investing in outdoor advertising services, these strategies highlight the importance of real-world engagement, trust-building, and cultural relevance. How would you apply these ideas to your marketing strategy?
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Why Outdoor Advertising Still Wins in the Digital Age? As someone who’s spent years in the world of outdoor advertising, I’ve seen marketing methods change over time. Yet, the sight of a well-placed billboard in Mumbai, a bold Mumbai Trains, or a vibrant train wrap still grabs attention in a way that feels timeless. Picture this: your ad prominently displayed on any billboard in Mumbai, visible round the clock, catching the eye of everyone stuck in Mumbai Traffic or commuting on Trains. It doesn’t vanish with a scroll or get lost in the shuffle it stays there, making an impression day after day. Here’s why outdoor advertising remains such a powerful tool: Always in View: Whether it’s the hustle of Mumbai Traffic or the buzz of a crowded railway platform, a well-placed ad on a train branding or billboard grabs attention right where people naturally focus. Reaches Everyone: Outdoor ads speak to everyone, Corporate Employees on the train, families out for a drive, or shoppers in bustling markets. Whether it’s a Mumbai Trains station hoarding or a highway billboard, you’re connecting with people where they are. Stays in Mind: A well-designed hoarding or wrap on Trains doesn’t just get seen; it becomes part of daily routines. Over time, it creates familiarity and builds a connection with your brand. Think of the thousands of commuters on Mumbai Trains every day, passing your ad at stations or seeing it on the train itself. Or imagine the impact of a billboard in Mumbai catching attention at a signal in peak Traffic. These moments stay with people, ensuring your brand is remembered when it matters most. Outdoor advertising is about creating visibility where it counts most in the heart of the city’s hustle. If you want your brand to be seen and remembered, there’s no better way to do it. Have you tried using Mumbai Trains or billboards in Mumbai for your brand? What’s been your experience? Share your thoughts in the comments – I’d love to hear your story! Also check Rules and Regulations for Billboard Advertising in Mumbai
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