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Print, TV, or Outdoor? How to Allocate Your 2025 Marketing Budget Smartly

Print, TV, or Outdoor? Smart Ways to Allocate Your Marketing Budget in 2025 As brands continue to evolve and use every possible platform to become the next big sensation, it’s high time to decide the right channels to allocate your 2025 marketing budget. While traditional platforms like Print, TV, and Outdoor advertising still hold power in a digital-first world, the real challenge lies in choosing the medium that delivers the best ROI. Let’s break down what each platform offers in 2025—and how to use them effectively.   Print Advertising: The Finest Player in the Game Though digital dominates, print hasn’t lost its credibility. Newspapers and magazines remain trusted sources, especially among older, affluent demographics. 2025 seems to be supporting the digital media, but when it comes to hyper targeted audience print advertising stands to be in a win-win situation today. Print gives you access to the right demographic—people who still engage with print and value in-depth reading.   When should you invest in print advertising? When your goal is to build credibility, trust, and connect with a niche audience with a longer attention span, print is worth the investment.   TV Advertising: The Mass Media Powerhouse TV viewership in India continues to rise, even in urban areas where digital consumption is high. Smart TV users are increasing and so is the surge in connected devices and this is now blurring the line between traditional TV and streaming platforms. In 2025, TV remains ideal for mass-market products, festive season campaigns, and emotionally resonant storytelling. If you’re targeting Tier 2 and Tier 3 cities, TV advertising delivers a strong impact—big brand messages are quickly adopted by these audiences, often even more effectively than in Tier 1 cities.   Outdoor Advertising: The Street-Smart Strategy Outdoor advertising is no longer just about hoardings and bus shelters—it’s now dynamic, hyperlocal, and backed by data. With more brands leveraging moment marketing and geo-targeted campaigns, Out-of-Home (OOH) advertising has evolved into a high-impact strategy for driving real-world awareness. In 2025, formats like transit ads, metro station branding, and digital billboards offer impressive ROI, especially in busy metros like Mumbai, Delhi, and Bengaluru. Brands often use outdoor advertising to create visibility in high-footfall areas—this is one of the smartest ways to reach your target audience.   So, where should you spend the 2025 Marketing Budget? Want to win this game? Diversify your budget. When it comes to creating mass impact, go for TV. When it comes to building credibility and targeting, go for print, and if you want people to recall or increase the visibility, go for Outdoor Advertising. At the end of the day, it’s not about the channel—it’s about the consumer journey. Make your brand visible at every touchpoint that matters. Want to know which one of them can help your brand grow? Connect with us to know more.

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Outdoor Advertising in Mumbai: What Works and What to Avoid

How a Simple Bhujia Became a Billion-Rupee Brand: The Haldiram’s Story Haldiram’s is a brand that has silently made its way into nearly every Indian household. Whether it’s that crunchy bhujia packet, a tin of rasgullas during festivals, or ready-to-eat dal makhani on a lazy day, you’ve probably had a taste. What started as a small snack shop in Bikaner in 1937 has now transformed into a globally recognized brand. And even more surprising? Haldiram’s operates as four separate companies, all using the same name. Let’s dive into the inspiring, flavorful, and slightly spicy journey of Haldiram’s – with a few marketing takeaways along the way. A Bhujia That Changed Everything In 1937, Ganga Bishan Agarwal, started his snack shop in Bikaner. At the time, bhujia was a common snack, but Haldiram had a unique idea to make it thinner, crispier, and spicier. That one twist turned ordinary bhujia into something people couldn’t stop eating. His snack shop gained popularity, and Haldiram’s Bhujia quickly became a household favorite in the region. The Expansion From Local Store to Global Stage In the 1970s, the business shifted operations to Nagpur, which helped it expand logistically across India. From there, Haldiram’s grew into cities like Delhi, Mumbai, and Kolkata, eventually reaching international markets like the USA, UK, Middle East, and beyond. The most incredible part? They did this with minimal advertising. No celebrity endorsements. No high-budget TV spots. Just great taste, neat packaging, and strategic visibility. You found Haldiram’s at railway stations, highways, airports, and bus stands places where people wanted a quick snack. This kind of on-the-go presence played a major role in their brand recall. What Marketers Can Learn from Haldiram’s Haldiram’s is proof that you don’t always need a huge budget to build a powerful brand. Here are a few smart strategies worth noting: Focus on product quality: If your product is great, people come back. Happy customers spread the word: They became loyal customers who promoted the brand. Be where your audience is: Their outdoor ads at high-footfall locations worked wonders. Simplicity sells – Their early hoardings in Delhi featured just tempting food images; no loud slogans, just food that made you crave a bite. The Four Faces of Haldiram’s As Haldiram’s grew, internal disagreements within the family eventually led to a split. Today, four major companies operate under the Haldiram name: Haldiram’s Nagpur: controls western and southern India Haldiram’s Delhi: covers northern markets and restaurants Haldiram’s Kolkata: covers eastern India Bikanervala:  started separately but founded by the same family Though they work independently, to customers, they’re still just “Haldiram’s.” That’s the strength of consistent branding. Final Takeaway: Why Haldiram’s Works Haldiram’s didn’t just sell snacks; they sold trust, tradition, and taste. Whether it was bhujia, gulab jamuns, or frozen parathas, the brand stayed real and relatable. For businesses and marketers, the key lesson is simple: Be where your audience is, stay true to your product, and let your quality speak louder than ads. So, the next time you tear open a pack of bhujia, remember, you’re tasting more than a snack. You’re tasting the rich history of one of India’s most iconic snack.

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How Haldiram’s Bhujia Became a Billion-Rupee Brand

How a Simple Bhujia Became a Billion-Rupee Brand: The Haldiram’s Story Haldiram’s is a brand that has silently made its way into nearly every Indian household. Whether it’s that crunchy bhujia packet, a tin of rasgullas during festivals, or ready-to-eat dal makhani on a lazy day, you’ve probably had a taste. What started as a small snack shop in Bikaner in 1937 has now transformed into a globally recognized brand. And even more surprising? Haldiram’s operates as four separate companies, all using the same name. Let’s dive into the inspiring, flavorful, and slightly spicy journey of Haldiram’s – with a few marketing takeaways along the way. A Bhujia That Changed Everything In 1937, Ganga Bishan Agarwal, started his snack shop in Bikaner. At the time, bhujia was a common snack, but Haldiram had a unique idea to make it thinner, crispier, and spicier. That one twist turned ordinary bhujia into something people couldn’t stop eating. His snack shop gained popularity, and Haldiram’s Bhujia quickly became a household favorite in the region. The Expansion From Local Store to Global Stage In the 1970s, the business shifted operations to Nagpur, which helped it expand logistically across India. From there, Haldiram’s grew into cities like Delhi, Mumbai, and Kolkata, eventually reaching international markets like the USA, UK, Middle East, and beyond. The most incredible part? They did this with minimal advertising. No celebrity endorsements. No high-budget TV spots. Just great taste, neat packaging, and strategic visibility. You found Haldiram’s at railway stations, highways, airports, and bus stands places where people wanted a quick snack. This kind of on-the-go presence played a major role in their brand recall. What Marketers Can Learn from Haldiram’s Haldiram’s is proof that you don’t always need a huge budget to build a powerful brand. Here are a few smart strategies worth noting: Focus on product quality: If your product is great, people come back. Happy customers spread the word: They became loyal customers who promoted the brand. Be where your audience is: Their outdoor ads at high-footfall locations worked wonders. Simplicity sells – Their early hoardings in Delhi featured just tempting food images; no loud slogans, just food that made you crave a bite. The Four Faces of Haldiram’s As Haldiram’s grew, internal disagreements within the family eventually led to a split. Today, four major companies operate under the Haldiram name: Haldiram’s Nagpur: controls western and southern India Haldiram’s Delhi: covers northern markets and restaurants Haldiram’s Kolkata: covers eastern India Bikanervala:  started separately but founded by the same family Though they work independently, to customers, they’re still just “Haldiram’s.” That’s the strength of consistent branding. Final Takeaway: Why Haldiram’s Works Haldiram’s didn’t just sell snacks; they sold trust, tradition, and taste. Whether it was bhujia, gulab jamuns, or frozen parathas, the brand stayed real and relatable. For businesses and marketers, the key lesson is simple: Be where your audience is, stay true to your product, and let your quality speak louder than ads. So, the next time you tear open a pack of bhujia, remember, you’re tasting more than a snack. You’re tasting the rich history of one of India’s most iconic snack.

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How Coors Light Turned a Typo into a Viral Marketing Win

How Coors Light Turned a Spelling Mistake into a Viral Marketing Win In the world of advertising, even a small mistake can sometimes spark massive success. That’s exactly what happened with Coors Light, one of the most recognizable beer brands in the U.S. A recent ad in New York’s Times Square featured a glaring typo “Mountain Cold Refershment” instead of the intended “Refreshment.” Most brands might have rushed to fix the error quietly. But not Coors Light. Rather than pulling the ad down or brushing it under the rug, Coors Light leaned into the mistake with clever humor. They posted, “We had a case of the Mondays”, instantly making the campaign relatable to millions who dread the start of the week. This bold move grabbed attention, created buzz, and turned a typo into a talking point. This self-aware approach made waves online. What could’ve been an embarrassing slip turned into an icebreaker that won laughs and likes across platforms. From Error to Experience Taking it a step further, Coors Light rolled out a limited-edition beer pack dubbed “Mondays Light.” Playing off the weekday blues, the special packs hit shelves nationwide, backed by a strong promotional push across social, print, and TV. The campaign gained momentum quickly, landing features in major media outlets and drawing praise for its originality. Marketing Lessons from Coors Light’s Bold Move: Own your imperfections: Audiences appreciate authenticity—it makes your brand more human. Relatable humor works: A well-timed joke can do more than a polished ad. Be quick and creative: Fast, witty responses to unexpected moments create lasting impressions.   During Super Bowl week, a peak time for creative campaigns, Coors Light’s move not only grabbed attention but also gave their sales a noticeable bump. They proved that sometimes, the most memorable brand moments are born from the unexpected. Want to Create Buzz-Worthy Campaigns Like This? Partner with Telex Advertising, Mumbai’s most trusted name in outdoor media. From high-impact transit branding to bold, creative strategy, we help brands turn moments into movements. Whether it’s Mumbai Trains, Hoardings, or Buses we place your brand right where the city moves. 📩 Let’s create your next “unplanned” success story.

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Moving Messages: How Metro Ads Turn Commuters into Customers?

Moving Messages: How Metro Ads Turn Commuters into Customers? Tier 1 cities like Mumbai offer multiple modes of transportation. With trains, buses, and other forms of public transit, metro trains are now used by millions of commuters daily. While all public transport systems are used wisely for advertising, metro train ads have become a popular medium for most brands to target urban audiences. With millions using metro systems every day, metro advertising in these spaces gives brands unmatched access to a captive and diverse audience. Want to know how metro ads can turn commuters into customers? Keep reading. Why Metro Ads Work? Metro commuters typically include working professionals, students, and shoppers, many of whom are key decision-makers. They travel the same routes daily, providing repeated exposure to your brand. Unlike scrolling through a digital feed or flipping through TV channels, commuters are captive viewers, often with time to notice and absorb messages while waiting or in transit. This makes metro stations one of the most effective high-footfall advertising locations in the city. Prime Locations, Prime Impact Advertising in metro stations—especially in high-footfall zones like ticket counters, entry gates, escalators, and platform walls—ensures your message is seen during both peak and off-peak hours. For instance, ads at Mumbai Metro’s Ghatkopar Station grab attention from thousands every hour. Whether it’s a basic discount ad, a new product promotion, or a brand awareness campaign—it doesn’t go unnoticed.Metro train wraps—ads placed on the exterior or interior of trains—amplify brand recall. Brands like Swiggy, Spotify, and Zomato have successfully used metro wraps to reinforce their identity with vibrant, scroll-stopping visuals that literally travel across the city. If you’re deciding between train ads, check out this comparison between Mumbai Local Train Ads and Metro Ads to see what best suits your campaign. The Psychology of Repetition Marketing is all about repetition and recall. When a person sees the same brand daily on their commute, it creates familiarity. According to studies, a commuter needs to see a message 5–7 times before they’re likely to act on it. Metro ads provide this repetition organically, building brand trust without the intrusion of digital pop-ups or clutter. Retargeting your audience is one of the best ways to increase the chances of conversion. Affordable, Flexible, and Targeted Metro advertising is not just for big brands. Even local educational institutions, coaching centers, gyms, and retailers can benefit by targeting nearby stations. With flexible pricing and formats—like digital screens, posters, and train wraps—it’s one of the most cost-effective OOH (Out-of-Home) options. With so many benefits, you can easily convert commuters into customers. At Telex Advertising, we understand metro ads and the power they hold. We not only help you craft compelling ad campaigns but also ensure strategic placement that gets you visibility where it matters most. Want to reach your audience on the move? Contact us today.

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Losing Local Customers? Boost Visibility with Hoardings and Billboards

Losing Local Customers? Here’s How Hoardings and Billboards Can Help Losing Local Customers? Here’s How Hoardings and Billboards Can Help Many local businesses focus all their marketing energy online, only to realize they’re losing touch with their immediate community. If your local customer base is shrinking or not responding as expected, it may be time to look up—literally. Hoardings and billboards are still one of the best ways to grab attention where it matters most: right where your customers live, work, and travel. Hence, if you’re a business or brand, do not overlook the power of hoarding advertising. Are You Losing Local Customers? The modern customer is overwhelmed with digital noise. While social media ads and Google promotions work, they often lack physical presence. If people around your store, service, or office don’t even know you exist—despite walking or driving by daily—there’s a disconnect. One of the best examples is this: you might have a franchise-model business, and people might know you online, but what if the area you’re located in is not familiar to them? What if they don’t know about your presence in a particular location? That’s where outdoor advertising steps in. Visibility That Can’t Be Skipped Billboards are always on. You cannot skip or block them like digital ads. Whether placed near traffic signals, highways, or high-footfall areas like railway stations, malls, or marketplaces, a strategically located hoarding ensures constant brand visibility. It becomes a silent, persistent reminder that your business is here and ready to serve. Build Trust Through Local Familiarity People trust what they see often. A well-designed billboard with your brand’s message, contact info, and maybe even directions makes your business feel established and credible. For local businesses, this familiarity can be a game-changer—especially for industries like healthcare, real estate, education, and retail. One of the best examples is real estate advertising the property in nearby locations to ensure people are aware of the project, thereby building credibility. This helps establish trust and recognition among the locals. Drive Footfall & Conversions An attractive hoarding with a clear CTA (Call to Action)—like a discount, a limited-time offer, or a product launch—can turn a passerby into a walk-in customer. The more targeted the placement, the better. For example, a café ad near a college or a real estate project hoarding near busy residential routes can drive meaningful conversions. Local Advertising Attracts Local Recall In a city like Mumbai, people commute through fixed routes daily. Repeated exposure to a billboard on that route leads to strong brand recall. Over time, this familiarity translates into preference—and eventually, into a purchase. To stay compliant while maximizing your visibility, it’s important to be aware of the rules and regulations of billboard advertising in Mumbai. With the motive to target the right audience, don’t lose customers to competitors in your neighborhood. At Telex Advertising, we assist you place your hoarding advertising in a manner that it helps to reclaim the local’s attention. From prime locations to impactful designs, we strategize to make your business stand out—right where it matters. Besides, we provide you end to end solutions to help your brand be the talks of the town. Let’s bring your brand back into the local spotlight. Contact us today.

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Strategic Billboard Spots in Mumbai That Sell Homes Faster

Strategic Billboard Spots in Mumbai That Sell Homes Faster When it comes to real estate marketing, location isn’t just important for the property—it’s equally crucial for your billboard placements. In a fast-paced city like Mumbai, where thousands commute daily through key junctions and highways, strategically placing your billboard can significantly boost visibility and lead conversion.   While businesses may not always grasp the potential of outdoor media, billboard advertising agencies understand it thoroughly and can help you capitalize on the opportunity effectively.   Target High-Traffic Zones Near Growth Corridors Locations like Ghodbunder Road (Thane), Kalyan-Shilphata Road, and Panvel Highway are experiencing rapid real estate development. Advertising here gives your brand premium visibility among potential buyers actively exploring properties in these emerging areas. These interjunctions connect Mumbai, Navi Mumbai, and other regions—making them ideal spots to showcase your projects to a broader audience.   Focus on Business Hubs & IT Parks Areas like Andheri East, Powai, BKC, and Vikhroli attract a high volume of working professionals—often your ideal real estate buyers. Billboards placed on arterial roads around these hubs help drive repeated exposure during office hours. If you’re promoting commercial business parks, these locations are perfect for reaching decision-makers looking for workspace solutions. If you’re marketing residential spaces, you can tap into the same audience seeking to upgrade their lifestyle and live closer to their workplace.   Leverage Major Junctions & Flyovers Bandra-Worli Sea Link, Eastern Express Highway & Western Express Highway are noticed by millions of commuters daily. So, doesn’t your brand deserve to be placed here? These high-traffic areas offer longer viewing durations due to congestion, increasing brand recall. Real estate developers are highly recommended to invest in these locations to build awareness and generate quality leads from the very first interaction.   Don’t Miss Railway Station Vicinities Areas like Dadar, Kurla, and Ghatkopar are key hotspots for the middle-class demographic. The majority of the audience here belongs to the working class, making them highly responsive to budget-friendly and affordable housing options. While the cost of hoardings in these locations may be on the higher side, the visibility and retargeting opportunities they offer make it a worthwhile investment.   Match the Message with the Location Promoting luxury apartments? Choose upscale zones like South Mumbai, Juhu, or Bandra. Targeting affordable housing? Go for areas like Navi Mumbai, Vasai, or Ambernath. Messaging is key—your billboard doesn’t need to be overly interactive, but it must clearly communicate your offer in a way that resonates with the location’s audience.   Billboard advertisements speak volumes and drive visibility, build credibility, and influence decisions of buyers. With the right message, creative design, and strategic location, billboard advertising transforms from a branding tool into a powerful lead magnet. At Telex Advertising, we don’t just offer billboard space—we offer a complete strategy. From selecting the right location to crafting the perfect message, we help your real estate brand get noticed by the right people at the right time. Want to know billboard advertising rates in Mumbai? Contact us today.

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Why Mumbai Local Train Advertising is a Game-Changer for Brand Visibility

Why is Mumbai Local Train Advertising a Game-Changer for Brand Visibility? Mumbai is fast. It’s dynamic. And it never stops. Neither do its local trains—carrying over millions of passengers every single day. If you’re a brand looking for high-impact visibility, Mumbai local train advertising isn’t just an option—it’s a game-changer. Here is how Mumbai’s Local Train Advertising can help your Business Daily Reach That Can’t Be Matched Mumbai’s transport- Local trains is the beating pulse and most people commute via this mode of transport. With thousands boarding every few minutes, your brand receives consistent exposure—multiple times a day—across diverse age groups, professions, and locations. From college students to corporate professionals, everyone notices what’s on the train. This medium helps your business to reach potential customers.  All Eyes on Your Brand Local train ads cannot be skipped and can easily get noticed without skipped, unlike your digital ads. Whether it’s a full-train wrap, interior panel branding, or door stickers, every inch becomes a space to tell your story. When your brand moves with the people, it gets seen, remembered, and talked about. So get noticed with Mumbai local train advertisements! Cost-Effective Visibility Compared to hoardings or high-end digital campaigns, Mumbai local train branding offers an excellent return on investment. You get sustained, wide-scale visibility at a fraction of the cost, making it ideal for both established brands and emerging businesses. Perfect for All Kinds of Businesses From e-commerce platforms like Big Bazaar and Flipkart to coaching classes, clinics, FMCG brands, and real estate developers—train advertising works for everyone. Whether you’re selling products, services, or ideas—this format delivers high recall and relevance. Geo-Targeted Impact Want to target geographical areas like Thane, Kalyan, or Churchgate? With train routes covering nearly every corner of the city and beyond, your message can reach exactly the neighborhoods you want to tap into. Hyperlocal, yet city-wide. Makes Your Brand a Daily Habit Consistency is key in branding. And there’s nothing more consistent than Mumbai’s train routes. The more your audience sees your brand, the more it helps to build credibility. That’s the power of subconscious advertising at its best.   Mumbai local trains today are not just a medium for commuters but also a storytelling platform for various brands. In a city that’s always on the move, let your brand move with it. At Telex Advertising, we specialize in Mumbai local train branding—from concept to execution. We understand the routes, peak hours, and strategies that make ads stand out. With the right approach, we help brands grow and boost visibility effectively. Want your brand to be the next big thing commuters can’t ignore? We can help you create bold and best campaigns that grabs the attention. Contact us today for more details. Want to dive deeper into the benefits of this powerful medium? Check out our blog on how local train branding benefits business growth.  

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How Businesses Can Leverage Mumbai Local Trains for High-Impact Advertising – Telex Ads

How Businesses Can Leverage Mumbai Local Trains for High-Impact Advertising? Mumbai people can once live ACs in summer, but they cannot go without Mumbai’s lifeline- Local trains. With millions of daily commuters, it’s more than just a transport system—it’s a moving canvas that helps brands reach people across every demographic. Whether you’re a startup, an FMCG brand, an educational institute, or a real estate developer, the local train network offers a goldmine of visibility.   Different businesses have different requirements—hence, strategies are designed accordingly. While many brands already leverage this medium, it’s important to understand how local train advertising can create a massive impact.   Here is how businesses leverage local train advertisements E-commerce Platforms Ever noticed Flipkart, Amazon, Bigbasket, or Meesho stickers on train interiors? These brands use inside panels and entry/exit doors to constantly remind commuters about sales, offers, and new launches. As soon as the festive season arrives, their campaigns go into full swing and tap into a massive customer base. Coaching Classes & Institutes From IIT-JEE coaching ads to spoken English classes, train compartments—especially those routed through student-heavy areas like Dadar or Andheri—are prime spots to attract young minds. You’ll also find ads for summer camps and additional courses. It’s one of the best ways to create brand awareness and promote educational offerings. FMCG & Retail Brands Imagine running a campaign for a new cafe, or soft drink on full train, same as Pepsi and Coca-Cola does. FMCG & Retail brands blend color, creativity and visibility and grabs the attention of the people.  Local Services & Clinics Station-wise targeting is one of the convenient options that most businesses can opt for. If you’re, small cafe or clinic, hyperlocal targeting is the best option to create awareness about your brand.  Want more footfall in Ghatkopar? Advertise inside compartments that stop there during peak hours. It’s a smart way to grab attention where it matters most.  Real Estate & Builders Train exteriors wrapped with 3D visuals of luxury apartments or affordable housing schemes attract thousands daily—especially for projects in Navi Mumbai, Thane, or Kalyan. A full project overview on the train wrap, along with a scannable QR code, helps prospects access the website or view 3D renders of the property instantly.To explore how this strategy boosts visibility and conversion, read our blog on how local train branding benefits business growth.   Mumbai’s local trains are not just a medium—they’re a movement. When your brand travels with the people, it becomes a part of their everyday story. So whether you’re selling soap or software, flats or fashion—Mumbai Locals are your ticket to high-impact advertising. We at Telex Advertising understand the power of local train branding. We don’t only help to create awareness but build your presence. While most people have limited knowledge about placements and strategy, we help you leverage every possible format to benefit your brand. Want to explore Mumbai Local Train branding? Create campaigns with high impact- Contact us today and be on the right route to grab your customer’s attention.  

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How Real Estate Agencies Can Leverage OOH Advertising for Homebuyer Engagement

How Real Estate Agencies Can Leverage OOH Advertising to Attract Homebuyers OOH (Out-of-Home) Advertising is Dead? Think Again! That’s what many believe—but if that were true, why does the real estate industry still rely heavily on it? The answer is simple: outdoor advertising remains one of the most powerful ways to reach potential homebuyers. From billboards to transit ads, real estate businesses know that visibility in high-traffic areas drives serious results. Think about it—what’s more eye-catching than a sleek billboard showcasing a dream home, right in the middle of a busy highway or city junction?    Why OOH Works for Real Estate? High Visibility & High Recall OOH advertising puts your property listings in front of thousands—commuters, locals, and passersby—every single day. Unlike digital ads that users can scroll past or skip, a well-placed hoarding or transit ad makes a lasting impression. This is a trusted method that even the most reputed real estate agencies consider. Builds Trust and Credibility Real estate is a big investment, and visibility brings credibility. Seeing your brand consistently on billboards, bus shelters, or metro panels signals stability and trustworthiness, as these key factors influence a buyer’s decision-making process. Credibility is always something most people look for, and real estate very well knows the importance of hoardings and OOH advertising. Hyperlocal Targeting Want to attract homebuyers in a specific area? Use OOH placements near schools, IT parks, malls, or residential hotspots to hit the bullseye. It’s about being where your potential buyer already is. Most real estate agencies have the right idea of targeting their audience, and this is one of the most trusted and genuine ways to reach your customers. Tips to Maximize Your OOH Campaign Use compelling visuals of the property or 3D renders of upcoming projects. Include a clear call-to-action: QR code, contact number, or website to help customers take action. Highlight USPs like “Ready-to-Move,” “0% Brokerage,” or “Smart Homes Starting at ₹X Lakhs” to make sure customers don’t forget to visit the property. Combine OOH with Digital for Maximum Impact Want to see the magic happen? Merge your OOH campaigns with digital advertising. Run geographically targeted Facebook or Google ads in the same region as your billboards. It creates brand recall across platforms and increases your lead conversion rate. In fact, this is one of the best ways to ensure your brand is always in the public eye. OOH advertising for real estate isn’t just about brand presence—it’s about strategic placement, creative execution, and consistent messaging. In fact, outdoor advertising continues to outperform expectations even in a digital-heavy world. Whether you’re promoting a luxury apartment or a budget-friendly flat, outdoor hoardings can help you attract serious buyers, build a strong brand image, and boost site visits We at Telex Advertising help real estate business owners, brokers, and other professionals place their brand smartly and advertise the same. We’ve been doing it for years and have now mastered the skill. Looking to unlock the power of OOH for your real estate brand? Let your next billboard do the selling!

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