6 Importance Of Hoarding Advertising Services You Need to Know
Mobile devices have made it easy for us to ignore ads or any messages we don’t want to see. Unlike mobile ads, billboard advertising is unavoidable. While both traditional billboard advertising and digital marketing have their place, the choice depends on your target audience. With mobile devices, we can easily tune out unwanted ads. But billboard advertising grabs your attention, making it a powerful marketing tool.
There is always a dilemma- Hoarding Advertising vs. Digital Marketing: Which One Should You Go For? There are certain things that makes including hoarding services important for your business.
Brands like Myntra and Flipkart still use huge billboard advertisements to get attention. If these ads are important for big brands, how can you, as a small or mid-sized business, miss this opportunity?
Here is how hoarding branding can help you change the game for your brand:
Here is how hoarding branding can help you change the game for your brand:
1. Blends Easily in the Environment
Hoarding advertising agencies know the right spots that help your brand blend seamlessly. For example, IKEA places its huge hoardings on the highways, near the malls, or near the new properties. The hoardings are quite huge and due to being placed in the right spots, they grab the attention and leave a lasting impression. Another example is huge real estate projects with prominent hoardings that catch attention perfectly.
2. Saves Money and Time
Businesses or brands do not have to spend as much time or money compared to other mediums. Hoarding advertisements are cost-effective, take a short time to install, and have the power to grab the attention of millions. Once installed, they remain visible for a significant period. With connectivity to every pincode in Mumbai, you can get amazing services that help your brand be the talk of the town.
3. Covers a Broad Spectrum
While you can easily skip ads on television or mobile phones, hoarding advertisements reach a larger audience. The ads on hoardings are generalized, irrespective of age, gender, and other demographics. An advertisement placed on a highway cannot be ignored, and unless one leaves the highway or a certain area, the hoarding remains in front of their eyes, ensuring visibility.
4. Super-Sized Ads
The ads placed alongside malls, highways, or in key locations are huge and can be seen from a distance. One cannot look away, even if they want to. The importance of hoarding advertising cannot be ignored. When you come across a huge hoarding while moving through a busy lane, you can’t take your eyes off it unless you leave the path. Hence, you can decide whether to use ineffective platforms or highly effective hoardings to reach your audience.
5. Creative Freedom
When designing an ad for social media, you need to be careful with the short and crisp copies, designs, and length or size of the post or ad. This is not the case with billboard advertising. You can use vibrant colors, keep the copy crisp, add more visuals, and make it attractive. You have a large canvas to play with and can unleash your creativity.
6. Round-the-Clock Visibility
While ads on TVs or mobile phones are present only when the devices are on, hoardings are visible around the clock. They are present every time you pass by and are the best option when you want your brand to be seen day in and day out, regardless of weather and time.
Hoarding advertising services offer a unique blend of visibility, creativity, and credibility that can transform your marketing strategy. Don’t miss out on this powerful medium. We at Telex Advertising make sure that you and your business are always on the right track. We offer multiple services to help your brand be the talk of the town.
Your next big marketing breakthrough is just a hoarding away. Want to make it happen? Contact us today!