Hoarding Advertising vs. Digital Marketing: Which One Should You Go For?
Digital marketing has been booming in the market for a long time. Businesses, regardless of shape and size, are considering practicing it to become visible and reach the right audience. While businesses are opting for digital marketing, why are big brands choosing hoarding advertisements?
To create a unique identity for your niche, it’s essential to know where to approach your target audience to get better reach and build a relationship with them. As a brand, what do you picture? Your potential client sees your big hoardings on the way to a trip or follows you on your social media handles because of an influencer recommendation. This allows you to decide the medium to place your brand properly.
Let’s dive into some details.
More visibility equals more chances of getting discovered
Social media platforms like Instagram, YouTube, etc., are the best platforms to advertise your products or services. One reason that creates the gap is the “skip” or “X” close button. People can easily ignore your advertisement even without knowing what you are offering. Unlike digital mediums, outdoor hoarding advertisements cannot be skipped. This allows brands to become visible. Also, due to being displayed at a certain place, people encounter it constantly, resulting in exposure to thousands of people.
Targeting the right audience
Let’s say a real estate business wants to increase sales. A proper demographic will be set on Google and Facebook before they run ads, and this will help to show ads to specific people. When it comes to billboard advertising in Mumbai, the case is different as the content is lucrative enough, yet the brand might not know the conversion rates.
Hence, digital marketing is chosen when you have a certain target audience and decided the demographics. Hoarding advertisement is chosen in case you’re seeking diverse demographics and mass visibility.
Budget and ROI
Be it a hoarding advertising agency or a digital marketing agency, budget and ROI play an important role. It allows knowing the cost that one has to bear and the returns it can yield. Hoarding advertisement involves the cost for design, placement, and printing. Though it offers exposure, the impact can be challenging. On the other hand, digital marketing offers precise budget control and proper analytics to track ROI.
Integration
Digital marketing and outdoor hoarding advertising can be used collaboratively to get effective results. Advertising and marketing strategies often involve a blend of these practices. Integrating hoarding advertising with QR codes that drive people to social platforms and create engagement. This integration benefits the brand and allows generating traffic.
So, which one should you go for?
The answer depends on your specific business goals, target audience, budget, and industry. In some cases, a combination of both hoarding advertising and digital marketing might be the most effective approach. For example, a local restaurant can consider hoarding advertising to attract foot traffic; they can leverage social media to engage with customers.
Even today, hoarding advertising holds the power to attract the audience. Telex Advertising, an outdoor advertising agency in Mumbai, allows brands to strategically get placed. We understand the pain points of the audience and help you target them in the right manner. We understand the thin line drawn between the digital billboards and the outdoor advertising space well. Want to know how we can collaborate and make your brand big? Connect with us.