7 trending things about Hoarding Advertisement you’re missing
Did you know Hoarding advertising or billboards can reach 93% of the population within a week? But are your hoardings actually trending? Well, with time and advancements in technology, hoardings have evolved. Although the traditional look of hoardings remains the same, some updates cannot be neglected. Integrating your advertisements into this new era cannot be missed.
If you’re new to the world of advertisement, here are the trending aspects of hoarding advertising that you must know:
1. Digital Integration
2. Data-Driven Hoarding
Advertisers can add effective CTAs or data-driven actions that encourage customers to take action. This helps to gather demographics and tailor the impact for maximum results. Adding QRs or “visit the website” actions ensures that results are tracked. In Mumbai, where more than 70% of the population has a smartphone, QR codes are an effective tool for increasing engagement. A perfect example is Domino’s or any food-based app that introduces new products. This allows end-users to scan the QR code and take further action.
3. Sustainability and Eco-friendly Materials
With businesses focusing more on sustainability, even hoarding materials are becoming more sustainable. Similar to other industries, this side of advertising is also focusing on eco-friendly options.
4. Hyper-local Targeting
If you understand the importance of hoarding advertising, you’ll recognize that hyper-local targeting is the best way to reach your audience. Technological advancements allow advertisers to target audiences based on geographical location. These real-time hoardings connect with the audience and deliver highly relevant messages.
Want to know the importance of hoarding advertisement? Read – 6 Importance Of Hoarding Advertising Services
5. Experiential Hoardings
6. Measurement and ROI
Digital hoardings provide real-time updates, helping to measure outcomes accurately. Outdoor advertising can integrate certain tools to help you measure audience behavior and adjust your strategy as needed.
7. Integration with Other Channels
Hoarding advertisements are a significant part of outdoor advertising, and today they are often integrated with other channels. This builds credibility, reaches a larger audience, and creates a greater impact. Brands that integrate their hoarding campaigns with social media and mobile marketing have seen a 40% boost in overall campaign effectiveness.
By staying updated with the latest trends, you can cater to your audience more effectively. These hoardings are designed to grab people’s attention. Missing out on new trends means missing the chance to get noticed.
Looking to place billboard advertisements in the right locations? We at Telex can help make your business easily visible. Connect with us to find the right type of advertisement for your business.