What is Local Train Branding?
Local train branding is an innovative and highly impactful form of outdoor advertising that utilizes local trains as a medium for promoting businesses, products, and services. In cities like Mumbai, where millions of people use the local train network daily, train branding offers advertisers an unparalleled opportunity to reach a massive audience in a unique and attention-grabbing way.
This form of advertising involves placing brand advertisements on both the interior and exterior of local trains. Advertisers can use various elements, such as window panels, seatbacks, door panels, and even the entire train body, to create eye-catching advertisements.
Let’s dive into the details of local train branding and why it’s becoming a popular advertising method.
Why Choose Local Train Branding?
1. Massive Reach in cities like Mumbai
Local trains are the backbone of transportation, with over 7 million people commuting daily. This extensive commuter base provides advertisers with direct access to a diverse audience, including working professionals, students, tourists, and business owners. Unlike other forms of media, where the audience may skip or ignore ads, local train branding ensures prolonged exposure as people travel across the city.
2. Visibility and Frequency
Commuters who travel daily on the same train lines will likely see the advertisements repeatedly, which builds brand recall. Whether it’s the exteriors of the train being visible as the train pulls into the station or the interiors during the ride, the continuous exposure creates familiarity and trust with the brand. One of the best examples is the Big Bazaar advertisement, which is seen every now and then on AC local trains when you travel via the central line.
3. Captive Audience
Inside a local train, passengers are often seated for extended periods, which increases the likelihood of them noticing and engaging with advertisements. Whether they are seated or standing, branded content on window panels, ceiling spaces, or door areas becomes part of their environment, ensuring maximum visibility.
4. Cost-Effective
Local train branding is a cost-effective advertising strategy when compared to television or digital ads, especially given the audience size it reaches. Train branding ensures high frequency and visibility at a much lower cost per impression.
Types of Local Train Branding
Local train branding can take many forms, depending on the advertiser’s needs and budget:
1. Exterior Train Wraps
The entire exterior surface of the train can be wrapped in branded graphics, ensuring that the advertisement is visible to everyone on the platform and from outside as the train moves between stations. Full train wraps are highly impactful and create a large-scale brand presence in key areas of the city.
2. Interior Branding
3. Digital Screens
Some modern trains are equipped with digital screens that display rotating ads or video content. These screens allow for dynamic advertising, making it possible to convey richer, more engaging messages through video or animation.
4. Stationary Train Branding
When local trains stop at stations, branded content on the train’s exterior or windows becomes visible to both the commuters on the platform and those outside the station. This allows the message to reach non-passengers as well, increasing the potential audience.
When discussing the leaders in outdoor advertising in Mumbai, TELEX is a name that stands out, especially in local train branding. With over 20 years of experience in the industry, TELEX has executed numerous high-impact train branding campaigns. They specialize in media planning, creative designing, and operational execution, ensuring that every campaign is successful and reaches the intended audience.
TELEX’s train branding services include everything from planning the placement of ads based on the best train routes to designing eye-catching visuals that resonate with daily commuters. Their deep understanding of the city’s transportation system allows them to execute campaigns that guarantee maximum visibility. Want to let your brand reach the audience? Contact Us to be on the trains and reach every commuter possible.