What Are the Types of Outdoor Advertising Offered by Companies in Mumbai?
Outdoor advertising, also labeled as Out-of-home (OOH) advertising, is a type of marketing display that reaches customers in public spaces. These advertisements are designed to grab the attention of audiences likely to encounter them during their daily activities.
When it comes to advertising, most businesses have only a minimal idea of the various OOH mediums from which they can choose. If you’re a business looking for visibility and aiming to reach a potential audience, outdoor advertising companies in Mumbai are on their toe-tips to help you.
Here are the different types of OOH mediums that Outdoor advertising companies in Mumbai usually opt for.
1. Billboards or Hoardings
- Bandra-Worli Sea Link: An iconic spot with a stunning view and high traffic volume, making it a prime location for outdoor advertising. Many outdoor advertising agencies in Mumbai partner with authorities to display ads at this hotspot, ensuring significant exposure.
- Eastern Express Highway (EEH): Over a million people commute from Navi Mumbai to Thane and CSTM via EEH daily. Advertising along this route ensures your brand is exposed to a massive number of commuters, making it the talk of Navi Mumbai and its suburbs.
- Western Express Highway (WEH): Another major connecting route with high traffic density. Billboards or hoardings here are ideal for discovering a broad audience pool.
2. Railway Advertising
3. Bus Advertising
As the name suggests, bus advertising involves placing ads on buses, such as BEST, MMNT, school buses, or even bus stops. This type of advertising is highly visible to pedestrians and commuters alike. With the right strategy, this medium can drive retention and reach your target audience effectively. If you don’t understand whether to opt for bus advertising or not, an outdoor advertising company in Mumbai can help you make the right choice.
4. Radio and Television Advertising
This is one of the most impactful forms of OOH advertising due to the combination of audio and visuals. Radio advertising still works well in cities like Mumbai and Bangalore, where people listen to the radio during their commutes. In rural areas, radio remains an essential medium.
Television advertising, on the other hand, leverages the fact that TV is an integral part of people’s daily lives. Ads aired during popular shows can reach millions of viewers, making it an effective channel for OOH marketing.
If you wish to advertise on Radio or Television, one of the best ways is to seek quotes from outdoor advertising agencies in Mumbai to choose the one that fits your requirements.
5. Transit Advertising
6. Pamphlet Advertising
Pamphlet advertising is typically used to create awareness or promote specific products and services. It’s an affordable and direct way to communicate with customers, offering details on discounts, offers, or other promotions to encourage them to connect with your brand.
OOH advertising offers numerous options to help you reach your target audience in high-traffic public spaces. From billboards to transit advertising, each medium has its unique strengths, and choosing the right one depends on your goals and budget. We at Telex Advertising understand the need for ATL, BTL, and TTL advertisements. We not only quote you the right price or assist you with services, but we also guide you with end-to-end processes to help your brand reach millions.
Explore the most effective outdoor advertising solutions tailored to your business needs with us!