What Are the Rules and Regulations for Billboard Advertising in Mumbai?
Advertising is a powerful tool in Mumbai, and outdoor advertising, though one of the oldest methods, remains a trusted and proven way to reach millions. In a densely populated city like Mumbai, there are several rules and regulations that must be followed to legally and effectively operate billboard advertisements. Over time, these rules may change depending on different areas, and before any billboard advertising agency in Mumbai offers this service, they must adhere to the established rules and regulations.
Here is how you can adhere to the rules and regulations
1. Obtaining Permits and Approvals
To legally place a billboard in Mumbai, advertisers are required to acquire necessary permissions from the Municipal Corporation of Greater Mumbai (MCGM). This includes applying for a Hoarding License, which allows billboard placement at approved locations. The license application process includes site inspection, submission of structural stability reports, and clearance from departments such as the Fire Department and Traffic Police.
The Hoarding License from MCGM is sought for safety and environmental clearance. Billboard advertising agencies in Mumbai need to stay vigilant when taking on new projects, as annual renewal for the license is required.
When obtaining permissions, do not forget to seek the approvals from the local government to avoid any violation of rules.
2. Restrictions on Size and Placement
Mumbai’s skyline is carefully regulated, with aesthetic billboard size and placement requirements. Advertisers must follow these guidelines to avoid obstructing traffic signals or pedestrian pathways, which could compromise public safety.
Height and Size: Billboards must adhere to specific dimensions, typically not exceeding 15 x 50 feet. They should be placed in a way that does not hinder vehicular or pedestrian movement. Given Mumbai’s high skyline, billboards must maintain a certain distance from traffic signals, intersections, and other billboards, with a general minimum of 25 meters from any road intersection.
Following size and placement regulations helps advertisers avoid penalties and contribute to safer city planning.
3. Content Guidelines and Prohibited Categories
While billboard advertising in Mumbai is widely used by businesses, there are restrictions on content, and certain categories are prohibited. Guidelines set by the MCGM and the Advertising Standards Council of India (ASCI) clearly state that content which misleads the public or promotes illegal activities is not allowed.
Prohibited Content: Ads for tobacco, alcohol, and other harmful substances are banned, as is any content deemed offensive, politically biased, or violent. Additionally, Marathi is encouraged as a language for billboards, as it resonates with the local audience and fulfills civic expectations.
4. Energy-Efficient Lighting Standards
With more than 3 million people residing in Mumbai, it is essential to follow sustainable practices in advertising. Companies involved in billboard advertising in Mumbai are encouraged to use energy-efficient practices, such as LED lights, which consume less power and produce minimal light pollution.
To align with Mumbai’s green city initiative and reduce environmental impact, solar-powered lighting solutions are installed wherever possible. In residential areas, lights should not be operational after 11 p.m.
5. Restrictions in Heritage Zones and Coastal Regulation Zones (CRZ)
Protecting Mumbai’s heritage and preserving its beauty is a priority. Billboards in heritage zones, such as South Mumbai, are strictly regulated to maintain the area’s aesthetic appeal and architectural harmony. Additionally, billboards are not permitted within certain distances of coastal areas, in compliance with the Ministry of Environment, Forest and Climate Change regulations. In coastal areas, advertisers are usually advised to maintain a distance of at least 500 meters from the high tide line to avoid environmental disruption.
6. Evolving Trends in 2024
In 2024, billboard advertising in Mumbai continues to evolve. Digital billboards are expected to expand, offering greater flexibility and dynamic content capabilities. As more businesses choose billboard advertising, MCGM’s rules are likely to become stricter, especially regarding eco-friendly practices and technology-driven billboards.
Read more about the Benefits of Billboard Advertising in Mumbai
With numerous rules and regulations in place, businesses should consider working with a professional billboard advertising agency in Mumbai. At Telex Advertising, we understand the importance of following these rules and regulations while effectively promoting our clients’ messages. Non-compliance can lead to penalties or billboard removal. We take responsibility for billboard advertising on behalf of our clients, promoting their messages while supporting the city’s aesthetic, cultural, and environmental standards. For businesses seeking high-visibility locations, explore top hoarding advertisement spots in Mumbai with Telex Advertising, where premium billboard spaces ensure maximum reach and impact.