Want to know what worked for Saiyaara in media advertising?

While most movies, and series are trying to launch themselves on OTT, Saiyaara flipped the script. Yes, they decided to launch themselves in theaters and market a film with an impact.

The makers of SAIYAARA understand that cinema is an experience and not just about screen. That’s why they decided to promote their movie with high visibility across all the channels.

The campaign initially kicked off with teaser on online platforms but later striking outdoor hoardings. Larger than life posters sparked intrigue, creating visual recall even before audiences reached the multiplex.

SAIYAARA was everywhere right from buses to metro panels and to airport touchpoints. Inside the theatres, the momentum continued. From exclusive teaser launches before blockbusters to interactive lobby experiences at Cinepolis’s 485+ screens, the audience wasn’t just watching a trailer, they were stepping into the world of the film.

The campaign also synced with radio jingles, social media takeovers, and behind the scenes content, building digital momentum alongside physical visibility.

What sets SAIYAARA apart is how it blended outdoor advertisement with digital mediums. It proved that theatres are still the launchpads for cultural moments, and that a combination of OOH, cinema  and digital medium leaves an unbeatable impact.

There are moments when advertising and marketing become the key factors in determining the success of a product, service, or brand. In such times, partnering with the right outdoor advertising agency is essential and finding one you can truly trust isn’t always easy.

At Telex Advertising, we understand your unique needs and deliver tailored solutions that make your brand stand out. From strategic planning to impactful execution, our services are designed to help you achieve maximum visibility and reach.

If you’re unsure about which outdoor advertising option suits your goals best, our expert team is here to guide you every step of the way.

Want to get a personalized quote for your campaign?

Contact us today and let’s make your brand impossible to miss.