Airport Advertising - How Strategic Advertising Can Engage the Modern Traveller
Airports are consistently bustling with activity due to the growing number of people who consider air travel the most convenient way to reach their destinations. While travellers rely on this mode of transport, we at TELEX see a valuable opportunity to connect your business with potential customers through Airport advertising. With travellers spanning business, executive and economy classes, it’s easier than ever to target your audience effectively. Through countless advertisements across airports, brands can gain visibility among millions of people.
In this blog, let’s explore various types of Airport advertising and how TELEX’s Outdoor advertising can help you leverage this powerful medium to engage high-potential customers.
Why Airport Advertising?
Airport advertising offers a unique environment due to the prolonged dwell time travellers experience as they move through security, wait for flights, or relax during the waiting period. This waiting time is crucial, as it captures the attention of travellers, creating unique opportunities for brand engagement. Travellers are often more attentive in this environment, making airport advertising a memorable experience that significantly increases brand recall.
Types of Airport Advertising
1. Digital Screens and Video Walls
Digital screens and video walls are visually captivating and dynamic advertising tools located in high-traffic areas like terminals and baggage claim sections. Video walls, with large multi-panel displays, create an immersive experience, guaranteeing excellent brand visibility.
2. Static Billboards and Banners
For brands seeking continuous exposure, classic static billboards and banners are ideal. Positioned strategically in high-traffic areas like entrances and exits, these ads remain visible around the clock. Suspended banners in hallways and check-in areas provide broad brand exposure.
3. Jet Bridge Advertising
Jet bridges – enclosed walkways that connect terminals to planes – present a unique advertising opportunity. With passengers waiting in jet bridges before boarding, brands can capture the undivided attention of their audience.
4. Luggage Trolley Ads
Luggage trolleys offer mobile advertising spaces that travel throughout the airport. Perfect for capturing attention in crowded areas like baggage claim, these ads enhance brand visibility and reach.
5. Baggage Claim Carousel and Belt Ads
Baggage carousel ads are strategically placed to engage travellers as they wait for their luggage. The rotating movement keeps your brand consistently visible to passengers.
6. Charging Stations and Wi-Fi Sponsorships
Charging stations offer valuable advertising space, as travellers frequently recharge their devices. Sponsorship ads on kiosks and Wi-Fi login pop-ups allow brands to turn an everyday activity into an impactful brand interaction.
7. Experiential and Interactive Advertisements
Interactive ads, such as pop-up booths and VR experiences, create memorable brand encounters. These experiential installations are gaining popularity in airports as they offer a direct way to engage potential customers.
8. Lounge and In-Flight Advertising
Airport lounges are ideal for luxury advertising. Ads in lounges and in-flight areas, such as on tray table cover and headrests, ensure consistent brand exposure both in the airport and onboard.
9. Elevator and Escalator Ads
Escalators and elevators are high-traffic zones where airport advertising can make a strong impact. Ads on escalator wraps, handrails and elevator doors maximise visibility as passengers move between levels.
Check our blog on the impact of hoarding advertisements on brand awareness
Benefits of Airport Advertising for Enterprises
1. Target Audience Reach
Airport advertising allows businesses to target specific demographics, including corporate professionals and international tourists, for effective audience segmentation.
2. Longer Dwell Time
With significant time spent in airports, businesses have multiple opportunities to create lasting impressions through high-quality, strategically placed ads.
3. High Brand Recall
In a captive environment like an airport, continuous brand exposure leads to high recall rates, ensuring that travellers remember your brand even after they leave.
4. Enhanced Brand Perception
Airport advertising elevates brand prestige, especially when targeting premium audiences, reinforcing qualities of credibility and luxury.
Why Choose TELEX for Airport Advertising?
No one understands airport advertising like the experts at TELEX. With over 20 years of experience in high-traffic placements, TELEX offers customised airport advertising solutions tailored to your business needs. From large-format displays to digital screens, our comprehensive media portfolio ensures that your brand captivates, engages and leaves a lasting impression on travellers. With our in-depth expertise, we specialise in creative campaigns that linger in the minds of your audience.
Let TELEX help your brand soar to new heights through airport advertising and create extraordinary impact.