Television or TV, has been the popular advertising medium in India for decades. Even today, most businesses prefer to endorse their brands via TV commercial ads. With more than 1,163 million television users in India, ad spending is comparatively high on this medium compared to any other.
Why do you think brands during IPL or ODI book advertisement slots early? This is when the ads are not skipped, and people tend to stick to their screens, allowing the brand to create awareness or share the message. Hence, TV is considered not a luxury but a necessity.
When considering television commercial advertising, it’s not just about the cost of TV ads but also deciding the type of advertisement. Know the different types of television advertisements available and the category you belong to.
Want to catch the attention of a large audience? TV ads are the most effective way to reach a large audience, with the potential to reach up to 90% of the population. They also consume less time compared to other media.
Viewers pay attention to brands only when they have time. Promoting your company, brand, message, or service becomes easy when you capture their attention within a specific period.
TV ads can be analyzed well. As it is easier to keep track of advertisements or messages, it becomes easy to understand customer reach due to a certain ad.
Telling a brand story is necessary, but how about combining it with visuals to make it more impactful? It becomes easier to recall and connect better with the brand.
Want to know the type of television advertisement that works for you in 2024? Connect with us to learn about pricing.