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Category: Events

BY: Telex Advertising
March 1, 2025 Comments (0)

NEEV 2024 “Envision” | SCMHRD’s Premier Business & Cultural Fest | Feb 28-Mar 1, 2025

NEEV 2024 “Envision” | Feb 28th & Mar 1st, 2025 | Business Games, Informal, and Cultural Events Symbiosis University’s SCMHRD proudly presents NEEV – one of India’s biggest annual corporate and cultural festivals. Taking place on February 28th and March 1st, 2025, NEEV witnesses a footfall of over 15,000 attendees, including participants from the top 40 business schools in the country, industry professionals, corporate leaders, and esteemed dignitaries. This year, Atlantis Diaries, our celebrity talk show, will feature an illustrious lineup of distinguished speakers. We are honoured to welcome Ms. Nooshin Al Khadeer, former Indian cricketer and mentor dedicated to advancing women’s cricket; Ms. Divya Agarwal, renowned reality TV star and actress; Ms. Prreeti, an entrepreneur making significant strides in the fashion and beauty industry; and Mr. Suresh Menon, a celebrated comedian known for his sharp wit and humour. The Celebrity Night will be headlined by Lakshay Kapoor and Sabali the Band, with an electrifying performance by VDJ Shaan, promising an evening of captivating music and energy. NEEV offers a diverse range of events, providing a platform for students to showcase their business acumen, creative talents, and strategic thinking. Whether participating in high-stakes business games, engaging cultural showcases, or interactive informal events, attendees will have the opportunity to compete at the highest level and win exciting rewards. BUSINESS GAMES Augustus – The Hunt for the Best Student Manager A challenging 8-round competition that pushes participants to their limits, testing their ability to think critically, lead effectively, and make impactful decisions. Augustus is the ultimate battleground for aspiring business leaders. SyncHRonize – HR Strategy An opportunity to tackle real-world HR challenges and devise innovative workforce strategies. Kotler Kaun – Marketing A platform to demonstrate marketing prowess by understanding consumer behavior and developing impactful strategies. Moneypoly – Finance A finance-driven competition that tests participants on investment strategies, market analysis, and risk management. Cipher – Business Analytics A data-centric competition where participants decode patterns, extract insights, and leverage analytics for business decision-making. CULTURAL EVENTS Verve – Dance A stage for performers to express their creativity and passion through movement. Register Now: https://bit.ly/NEEV2024_Verve Panache – Fashion Show A showcase of style, confidence, and innovation in the world of fashion. Register Now: https://bit.ly/NEEV2024_Panache INFORMAL EVENTS Register Now: https://bit.ly/NEEV2024_InformalEvents Echo Chamber – Debate A unique debate format where participants challenge perspectives, including their own, in a thought-provoking competition. Mystery Chemistry An interactive challenge that pairs participants with random teammates to navigate engaging tasks. Beg, Borrow, Steal A fast-paced scavenger hunt where resourcefulness and quick thinking determine success. Meme Madness A competition that puts creativity and humour to the test through the art of meme-making. NEEV 2024 is set to deliver an unparalleled experience of competition, learning, and cultural exchange. With an array of events, prizes worth lakhs, and opportunities for professional and personal growth, this edition promises to be one of the most exciting yet.

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BY: Telex Advertising
March 1, 2025 Comments (0)

Where to Place Your Hoarding Advertisements in Mumbai: A Guide to High-Traffic Locations

Where to Place Your Hoarding Advertisements in Mumbai: A Guide to High-Traffic Locations Location is everything, and no one understands this better than an advertising agency. A beautifully designed hoarding is only effective if it’s placed where your target audience can’t miss it. Mumbai, the bustling city of dreams, offers plenty of opportunities for hoarding advertising with its mix of busy roads, commercial hubs, transit stations, and affluent neighborhoods. So, where exactly should you place your hoardings in Mumbai to get the best results? Here’s a guide to some of the top high-traffic locations for billboard advertising in Mumbai city. Bandra-Worli Sea Link This scenic bridge sees a steady flow of vehicles and offers premium visibility for brands. As a constant landmark of Mumbai, the flow of vehicles remains steady throughout the day. To make a bold statement, many brands choose to advertise at this location. Eastern Express Highway Stretching from Sion to Thane, the Eastern Express Highway is one of Mumbai’s busiest arterial roads, making it a prime location for high-impact advertising. This route caters to a massive audience, including daily commuters, long-distance travelers, and business professionals. Additionally, by leveraging key routes from Panvel to Thane and the Central Line corridor, advertisers can effectively reach a significant portion of Mumbai’s population. Western Express Highway Another key route connecting North and South Mumbai, this highway guarantees exposure to a massive audience. Whether you’re in real estate, fashion apparel, or any other niche, advertising here ensures high visibility and engagement with your target audience. Bandra Kurla Complex (BKC) A thriving business hub with corporate offices and financial institutions, BKC is a hotbed for premium advertising. Hoardings in this area effectively capture the attention of professionals, decision-makers, and high-net-worth individuals, ensuring strong brand exposure. Lower Parel As a commercial and entertainment hub with corporate offices, high-end malls, and nightlife hotspots, Lower Parel is a location you simply cannot overlook. Hoarding advertisements here helps your brand reach the right audience, particularly young urbanites. Chhatrapati Shivaji Maharaj Terminus (CSMT) Mumbai’s busiest railway station, CSMT, is a melting pot of travelers from all walks of life. A hoarding here guarantees maximum visibility. From office-goers to tourists, you can capture the attention of everyone passing through this high-footfall location. Mumbai Airport Billboard advertising at the airport targets affluent travelers, making it an excellent spot for luxury and lifestyle brands. Both domestic and international travelers can be reached easily. This allows brands to target a premium audience, including high-spending customers. Marine Drive A popular tourist destination and a favorite among locals, Marine Drive offers an excellent advertising opportunity. Hoardings placed along this iconic stretch guarantee visibility to a high-income audience, including executives, celebrities, and tourists. Juhu Juhu is a prime location for hoarding advertising, known for its beach, luxury hotels, and celebrity residences. Brands targeting an upscale audience can significantly benefit from advertising in this affluent neighborhood. Dadar Circle A central transit hub, Dadar connects Mumbai’s suburban and central railway lines. The area experiences heavy pedestrian and vehicular traffic, making it a strategic spot for billboard advertising. Also, check the What Are the Rules and Regulations for Billboard Advertising in Mumbai? Why is Mumbai a Haven for Hoarding Advertising? Mumbai is a city that never sleeps. From its bustling highways to its elite neighborhoods, every corner offers an opportunity to place your brand in front of potential customers. However, success depends on choosing strategic locations that align with your target audience and business goals. In a city as dynamic as Mumbai, outdoor advertising offers incredible opportunities to make your brand stand out. Whether you’re targeting the masses on busy highways, professionals in business hubs, or affluent consumers in elite neighborhoods, Mumbai’s high-traffic locations ensure your hoarding campaign gets the attention it deserves. So, pick your spots wisely, design creatively, and let your billboard do the talking!

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BY: Telex Advertising
March 1, 2025 Comments (0)

Why Is Railway Advertising One of the Most Cost-Effective Outdoor Strategies?

Why Is Railway Advertising One of the Most Cost-Effective Outdoor Strategies? Did You Know? Mumbai’s local trains carry over 7.5 million passengers daily, making them the lifeline of the city. With such an enormous footfall, railway stations and train routes have become prime real estate for advertisers looking for maximum reach at a minimal cost. The Power of Railway Advertising in India In a country where millions rely on trains daily, railway advertising has emerged as one of the most effective and affordable outdoor marketing strategies. Whether it’s a startup aiming for brand awareness or a corporate giant reinforcing its market presence, railway advertising ensures high visibility across diverse demographics. Especially in Tier 1 cities, the majority of people travel via railways, making railway advertising an easy and effective way to grab attention. Also, check how Hoarding Advertising Works Wonders in Tier-2 and Tier-3 Cities Why Is Railway Advertising Cost-Effective? 1. Unmatched Daily Viewership Railway stations, suburban trains, and metro networks in cities like Mumbai and Navi Mumbai offer unparalleled exposure. Brands can reach students, working professionals, business owners, and tourists in a single campaign—all at a fraction of the cost of traditional billboards. Be it exterior or internal wraps, or ads placed on railway stations or near stations, they are highly likely to grab attention. 2. Longer Attention Span Commuters spend an average of 1–2 hours traveling by train in Mumbai. This extended travel time increases brand recall, as passengers tend to engage with advertisements placed on station platforms, train wraps, overhead bridges, and digital screens. This helps brands reach the right audience effectively. Also, due to the longer attention span, businesses can target potential customers at cost-effective rates. 3. More Affordable Than Other Outdoor Advertising Traditional billboards in high-traffic areas of Mumbai can cost anywhere between ₹5 lakh to ₹10 lakh per month. In contrast, railway advertising offers wider exposure at significantly lower costs, making it ideal for businesses of all sizes. With railway advertising being an affordable option, businesses can maximize their reach without overspending. Get Your Brand Moving! If you’re looking for high-impact, cost-effective outdoor advertising, railway advertising is your answer. With its massive reach, affordability, and high engagement, it’s an unbeatable option for businesses aiming for maximum visibility at minimal expense. Brands using railway advertising see up to a 15% increase in visibility and a surge in inquiries. Also check Maximize Brand Impact with Trans-Harbour Railway Advertisement Telex Advertising offers the best advertising solutions. Not only do we help you with railway advertising, but we also provide a wide range of outdoor advertising services. Want your brand to be the talk of all the routes in Mumbai? Reach out to us and give your brand the visibility it deserves!  

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High-impact metro station advertising targeting daily commuters for brand visibility
BY: Telex Advertising
March 1, 2025 Comments (0)

Metro Station Advertising: Leverage High-Footfall Locations for Maximum Impact

Metro Station Advertising: Leverage High-Footfall Locations for Maximum Impact Metro stations are one of the busiest transit hubs in urban areas, with thousands of commuters passing through every day. This makes them a prime advertising location for brands looking to maximize their visibility and impact. Metro station advertising provides a unique opportunity for businesses to engage with a captive audience, ensuring brand recall and increased customer interaction. Tricks Used by Advertising Agencies for Maximum Impact To ensure brands get the most out of metro station advertising, agencies implement smart strategies that maximize engagement, recall, and conversion. 1. Strategic Location Selection Not all metro stations offer the same level of visibility. Agencies carefully select ad placements based on footfall density, commuter demographics, and surrounding infrastructure. Several factors are taken into consideration, such as, Busy Interchange Stations: These stations witness a constant flow of passengers transferring between lines, ensuring repeated exposure. Business Districts & IT Hubs: Advertising here targets professionals, making it ideal for corporate services, fintech, and lifestyle brands. Shopping & Entertainment Hubs: These locations work best for retail, fashion, F&B, and entertainment brands as they capture consumers in a spending mindset. Residential & Educational Zones: Perfect for family-oriented products, e-learning platforms, and home essentials. 2. Creative & Engaging Content With only a few seconds to capture attention, agencies design content that stands out. High-contrast designs improve readability and ensure that commuters can process the ad even while moving. Short yet impactful messages enhance recall.   Additionally, QR codes & Augmented Reality (AR) are integrated into metro station ads. QR codes lead to special offers, product details, or brand websites, creating engagement, while AR makes ads more memorable and shareable. 3. Peak Hour Scheduling Since metro stations experience varied footfall throughout the day, agencies ensure ad visibility during high-traffic hours: Morning Rush (7 AM – 10 AM): Targeting professionals and students with productivity, finance, and lifestyle products proves to be the best strategy. Evening Peak (5 PM – 9 PM): Great for entertainment, e-commerce, and F&B brands as commuters unwind from work. This reminds them of the “me-time” they need and engages them with different activities endorsed by the brand. Weekend Strategies: Adjusting placements to focus on leisure and shopping-oriented advertisements when people travel for recreation. 4. Regular Ad Rotation Seeing the same ad every day can lead to visual fatigue. Agencies prevent this by: Rotating Creatives Weekly: Keeping the content fresh ensures commuters notice and engage with the message repeatedly. Seasonal & Festival-Specific Updates: Tailoring content based on upcoming events, holidays, or sales seasons to remain relevant. Dynamic Digital Screens: LED and LCD screens allow multiple brands to share ad space with frequent changes, maintaining novelty. 5. Integrated Digital Campaigns To enhance offline impact, agencies integrate metro station ads with online marketing efforts: Geotargeted Social Media Ads: Commuters near metro stations are targeted with digital ads, reinforcing brand messaging. Influencer & Hashtag Campaigns: Encouraging commuters to share photos of creative metro ads online for organic reach. Mobile App Engagement: Brands link metro ads to exclusive deals or loyalty programs via mobile applications. Conclusion Metro station advertising is a powerful marketing tool for brands aiming to capture a high-footfall audience. With strategic placements, engaging visuals, and expert agency execution, businesses can effectively increase their brand awareness and consumer engagement. By leveraging these high-traffic locations, brands can turn daily commutes into valuable advertising moments. Telex Advertising, one of the best outdoor advertising agencies in Mumbai, offers top-tier services. They provide outdoor advertising solutions that benefit your brand, ensuring maximum visibility and customer attraction.

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BY: Telex Advertising
March 1, 2025 Comments (0)

Revolutionizing Branding with Deepak & Co.’s Train Advertising Opportunities

Revolutionizing Branding for Deepak & Co. with Train Advertising Opportunities In the ever-evolving world of advertising, where visibility and engagement are key to success, innovative platforms like train branding offer powerful ways to connect with audiences. Deepak & Co., a trusted food catering firm since 1989, is now making waves in the advertising industry with its exceptional train branding opportunities. Whether you’re looking to increase your brand’s reach or create a memorable impression, their unique approach to advertising on India’s extensive railway network is the perfect solution. About Deepak & Co. Founded in 1989 by Mr. Rakesh Kumar Gupta, Deepak & Co. has built its reputation as a premier food catering firm with a vision to provide quality and hygienic food services to passengers across India. Currently, the company offers multiple services, including: Catering Advertising Bed roll facilities Wi-Fi services Housekeeping Stay facilities With a core philosophy of “Quality above all,” the firm is now venturing into impactful train advertising with a new project on the Mahanagari Express. Introducing the Mahanagari Express Advertising Project The Mahanagari Express (Train No. 22177/78), connecting Mumbai’s Chhatrapati Shivaji Maharaj Terminus (CSMT) to Varanasi Junction, is a daily train with a rich network of 31 stations. Deepak & Co. has seized the opportunity to serve the wide range of people traveling on this route and leverage railway advertising for impactful brand exposure. With a contract spanning five years, this project is designed to deliver unparalleled brand visibility. Advertising Opportunities with Deepak & Co. 1. Train Wraps Capture the attention of your audience with vibrant vinyl wraps on the exteriors of train coaches. With a maximum allowance of 750 sq. ft. for AC, Sleeper, and General coaches (375 sq. ft. for SLR coaches), your brand can dominate the train’s visual appeal. 2. Interior Branding Make an impression inside the train with vinyl wraps on panels, windows, seats, and mirrors. Each coach offers up to 250 sq. ft. for branding, ensuring your message is hard to miss. 3. In-Train Sales & Promotions Create interactive and engaging experiences by conducting product promotions or sales within the train. This dynamic approach allows passengers to connect with your brand directly. Why Choose Train Branding? Extensive Reach Constant Visibility Tailored Advertising Highly Receptive Audience How Has Telex Helped Deepak & Co.? As experts in the advertising industry, we at Telex Advertising understand the needs and requirements of businesses. We collaborated with Deepak & Co. to implement railway advertising strategies that keep their brand engaged with their audience. Rather than placing advertisements randomly, we took a strategic approach to grab attention effectively. Additionally, the catering business utilized innovative packaging for advertising, which helped people learn more about the brand.

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BY: Telex Advertising
March 1, 2025 Comments (0)

Why Railway Station Advertising is Perfect for FMCG Brands | Telex Advertising

Why Railway Station Advertising Works Well for FMCG Brands? Have you ever noticed the small hoardings whenever you board trains? Or when you’re waiting for a train, have you seen the advertisements placed alongside? Well, these are railway station advertisements, and most businesses prefer this advertising method to consistently reach their audience. Railway station advertising, even in the 21st century, remains one of the most feasible, reliable, and cost-effective services that any business can opt for. FMCG (Fast Moving Consumer Goods) brands seek unparalleled exposure. Let’s explore how railway station advertising can help FMCG brands craft a successful strategy. 1. Single Ad Generates Significant Impressions Let’s say you’re traveling to the office, and every day you take a train from Dadar. It has a hoarding for Cadbury Dairy Milk, as it’s the festive season. This ad is visible to you twice—once when you head to the office and again when you return. While you notice it twice, imagine the number of other people noticing the same ad and taking action. A single ad at a railway station grabs the attention of people traveling to and fro, as well as passersby. This generates significant impressions. 2. Communicates Effectively Travelers often spend time waiting for trains, and this extended dwelling time ensures that advertisements are not just noticed but effectively communicate their message. For instance, the huge banners of a brand offering discounts are excellent examples of ads that let audiences know what they can get from a particular brand. 3. Local and Regional Strategies India’s railway network is vast, spreading across urban and rural areas. This allows FMCG brands to target their audiences effectively. For example, in urban areas, well-known snacks or beverage brands can easily grab the attention of commuters. In rural areas, sales are often driven by local snacks and beverages popular among the people. Thus, different strategies are used to create brand awareness. 4. Minimum Spend & High ROI Outdoor advertising is generally expensive, but when compared to other mediums, railway station advertising is affordable. The sheer number of people who pass through railway stations ensures a high return on investment. With minimal investment, FMCG brands can achieve significant results, contributing to a higher ROI. 5. Diverse Advertising Formats Initially, railway station advertising was limited to hoardings and billboards. With digitization, people are now more inclined toward moving visuals. FMCG brands often choose formats that make their products look engaging and well-positioned. Whether it’s a static post or a storytelling digital ad, railway station advertising offers the best options for businesses. 6. Continuous Exposure Other mediums of outdoor advertising have a limited display period. However, railway advertisements remain intact and consistently visible, ensuring they stay on top of consumers’ minds. 7. Connect with the Audience Railway journeys are often associated with FMCG products, as they evoke nostalgia and a sense of connection. For instance, you may be leaving for a journey, but a hoarding at the station reminds you that you forgot to grab your favorite snack. This drives you to the nearest store to pick one up. This is the power of advertising – keeping your audience hooked and connected to your brand. 8. Drives Impulsive Purchases Whether you initially like a product or not, a tempting advertisement can influence you to make a purchase. Such advertisements effectively impact consumer behavior, encouraging immediate purchases. Often, people make impulsive purchases, benefiting the brand in various ways. Also, check how Metro Station branding is an effective medium of advertising. How FMCG Brands Can Maximize Railway Station Advertising? Learn Local Insights: Customizing campaigns based on local data helps create messages and narratives that build stronger connections with the audience. Use Digital Modes: Integrating QR codes and other digital tools can engage tech-savvy consumers. Run Seasonal Campaigns: Align ads with seasons to capture increased footfall. Adopt a Storytelling Approach: Create ads that establish emotional connections with the audience.   Railway station advertising is a powerful tool for FMCG brands, offering unmatched reach, high engagement, and cost-effective solutions. By leveraging the unique advantages of this medium, FMCG companies can enhance brand visibility, drive sales, and foster lasting consumer loyalty.   Whether it’s a refreshing beverage for a summer journey or a quick snack for a long trip, railway station advertising ensures FMCG brands are present where and when consumers need them the most.   If you’re looking to make the most of railway station advertising, having the right expertise can truly make a difference. With 21 years of experience in the market, Telex Advertising specializes in railway station advertisements, offering deep insights into the best formats and strategies for your brand. Their expertise ensures tailored solutions to maximize your advertising impact and achieve your business goals. Partner with Telex to make your brand visible to millions!

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BY: Telex Advertising
March 1, 2025 Comments (0)

How Bus Advertising Benefits Small Businesses and Big Brands | Telex Advertising

How Bus Advertising Works for Both Small Businesses and Big Brands? Ever wondered about the ads displayed on buses? That’s bus advertising! Businesses pay advertising agencies to strategically place these ads. Whether you’re a big brand or a small business, bus advertising can help you reach millions of people and share your brand message effectively. Be it 2025 or 2030, out-of-home advertising will never go out of style. Mechanism of Bus Advertising A bus might seem like a single vehicle, but the scope of advertising it offers is vast. From bus shelters to exteriors, interiors, and even full bus wraps, these platforms allow you to promote your brand effectively. This form of advertising capitalizes quickly on the mobility of buses, enabling your advertisement to travel across multiple routes, lanes, and roads, spreading your brand message far and wide. How Small and Big Brands Benefit from Bus Advertising in Mumbai? Targeting the Audience If you’re an established brand, the ability to advertise on any route gives you the freedom to reach a broader audience. For big brands, bus advertising is valuable for building brand recall and reinforcing your presence. On the other hand, for small businesses, studying the geographical location, routes, audience, and other factors is crucial. This helps you focus your advertising efforts on areas where your products or services are available, ensuring maximum impact in specific regions. Reaching the Masses Whether you’re a big brand or a small business, no other medium can reach such a large audience at once. Bus advertising covers extensive routes, and formats like external, internal, or wrap advertising have the potential to reach the masses effectively. For example, bus wraps or exterior ads are particularly eye-catching, especially when buses pass through or stop in traffic, attracting attention from a wide audience. Internal advertising, meanwhile, engages passengers directly, providing another valuable touchpoint for your message. Enhancing Visibility Bus advertising stands out because of its ability to repeatedly promote a single ad throughout the day, ensuring it doesn’t go unnoticed. A single bus covers its designated routes multiple times a day, consistently exposing your brand to the same audience. This prolonged visibility over time ensures that your message sticks. Additionally, bus advertising is a cost-effective method to reach your target audience without breaking the budget. Space to Convey Your Message When it comes to advertising space, buses offer a unique advantage. Bus wraps provide ample space to showcase your brand, making it easier to convey your message effectively. Even smaller exterior ads on buses can communicate your message clearly and efficiently. Also check How Bus Advertising in Mumbai Can Boost Your Local Business? The Power of Bus Advertising In 2024, bus advertising has proven to be a versatile and powerful marketing tool, and its effectiveness will continue to grow in 2025. It bridges the gap between traditional and modern marketing strategies. Its ability to provide high visibility, extensive reach, and cost-effectiveness makes it an ideal choice for small businesses looking for local engagement and big brands aiming for mass exposure. With creative strategies and well-planned targeting, businesses can harness the full potential of bus advertising to achieve their marketing goals. Why Choose Telex Advertising? Telex Advertising helps businesses of all sizes connect with their audience through bus advertising. With years of experience in the industry, they are well-versed in providing tailored solutions to meet the unique needs of various brands. Whether you’re a small business or an established company, Telex Advertising ensures a seamless process to promote your business effectively and reach your desired audience.

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BY: Telex Advertising
March 1, 2025 Comments (0)

Maximize Brand Visibility with Trans-Harbour Railway Advertising | Telex Advertising

Maximize Brand Impact with Trans-Harbour Railway Advertisement Are you looking for a high-impact, cost-effective way to reach a diverse and captive audience? Railway station advertising is a reliable option for any type of business. Be it the Harbour, Trans-Harbour, or Central Line, it offers unparalleled visibility and engagement. Why do businesses prefer the Trans-Harbour Line for railway ads? The Trans-Harbour Line connects Mumbai and Navi Mumbai, making it a seamless route for daily commuters. With millions of people traveling via this route, it offers exposure for a brand’s advertisement to a wide spectrum of people. Right from students to professionals, families, and business executives, you have the scope to target all types of people, regardless of their gender. Due to its strategically located railway stations, advertising on this route is likely to ensure maximum exposure. Here’s how you can leverage Trans-Harbour railway advertising for your business: 1. Know About the Demographics Knowing your audience is essential. While gender segmentation is straightforward, understanding professions and other traits adds value. Identify the types of people traveling at different times. Digital displays enable you to showcase tailored ads during specific time zones, ensuring a stronger connection with your audience. 2. Go with Different Types of Ad Formats Railway advertising on the Trans-Harbour route can be done in various formats. Platform billboards, digital screens, wall wraps, posters, and train wraps are some of the options that you can consider. This helps you experiment with the formats and understand which ones work well for your audience. 3. Repetition is Key Trans-Harbour trains traverse key stations including Belapur, Seawoods, Nerul, Juinagar, Turbhe, Koparkhairane, Ghansoli, Rabale, Airoli, Thane, and Vashi multiple times daily. Passengers traveling along this route are exposed to advertisements repeatedly, enhancing brand recall and reinforcing your brand message effectively. 4. Consider Using Digital Campaigns When planning railway station advertising, consider integrating digital campaigns as well. For example, a traveler notices your brand’s hashtag at the station and later encounters the same hashtag while scrolling through social media. This sense of familiarity boosts brand recall, creating a stronger connection and benefiting your brand. Also check impact of local train branding.  For MSMEs and startups, advertising on the Trans-Harbour Line can be transformative. With affordability, high visibility, and local reach, it’s an ideal option to compete with larger brands and make a lasting impact. Railway station advertising on the Trans-Harbour Line isn’t just about visibility it’s about creating connections, boosting brand recall, and driving action. Whether you’re a startup or an established business, railway station advertising offers valuable opportunities for growth. Why Choose Telex for railway advertising? Telex Advertising offers a wide range of services. Be it the Trans-Harbour, Central, Western, or any other route, they are well-versed in creating captivating ads that benefit your brand. Whether it’s railway advertising or other forms of OOH advertising, Telex has got you covered. Also, due to being the authoritized partner with Indian railways, they help you with railway advertisement, railway station advertisement, train advertisement and many other different ones.   Reach out to them and get quotes of services that suit your needs. 

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Hoarding Advertising Agency in Mumbai
BY: Telex Advertising
March 1, 2025 Comments (0)

Why Hoarding Advertising Works Wonders in Tier-2 and Tier-3 Cities

Why Hoarding Advertising Works Wonders in Tier-2 and Tier-3 Cities? Marketing and advertising have evolved and now revolutionized industries. Today, advertising includes various concepts like brand awareness, identity, promotion, and more. It influences people, creates curiosity about products and services, and modifies the perspective of users regarding goods and services. At least 70% of customers choose goods they trust today. Hence, companies or brands now consider out-of-home advertising.   When it comes to advertising, people in Tier-2 and Tier-3 cities are more likely to grab attention due to the rapidly growing territories of the nation. Be it any type of advertisement, it is likely to attract the attention of the people. How does hoarding Advertisements is Tier-2 & Tier-3 Cities work for businesses? 1. Trust in Tangible Advertising Residents of smaller cities consider hoarding advertisements as an important source of information. Unlike digital ads, hoardings are consistent, static displays that promote prolonged exposure, resulting in better brand recall. 2. High Visibility in Everyday Spaces In Tier-2 and Tier-3 cities, hoardings are likely to be placed in market areas, making it easy for people to notice them as they pass by. Additionally, due to fewer distractions compared to Tier-1 cities, the attention captured is undivided. Strategically placing your brand’s billboard increases visibility, embedding your brand in the minds of the audience. 3. Cost-Effective Marketing Urban cities have higher costs for billboard advertisements compared to Tier-2 and Tier-3 cities. Businesses can easily grab attention without stretching their budget. This affordability ensures that small and medium enterprises can compete effectively with larger brands. 4. Slower Pace of Life Tier-1 cities are fast-paced, but Tier-2 and Tier-3 cities are comparatively slower. People tend to notice and absorb information from hoardings. Unlike in metro cities, audiences in smaller cities are not always in a rush, allowing them to reflect on outdoor advertisements. 5. Limited Digital Penetration While Tier-2 and Tier-3 cities have good network coverage, digital engagement is still lower compared to metro cities. Hoardings fill this gap by providing information and an unavoidable physical presence. This is likely to capture the attention of people who are less active online. Hence, many small businesses consider hoarding advertisements to effectively engage with their audience. 6. Boosting Local Economy and Events In Tier-2 and Tier-3 cities, events, products, or services are often advertised through hoardings. These advertisements help announce fairs and festivals, attracting local audiences and boosting the local economy. Also, Check the Importance of Hoarding Advertising Services You Need to Know Why Hoarding Advertisements Continue to Stand Strong? Hoarding advertisements continue to thrive in Tier-2 and Tier-3 cities, blending well with visibility, trust, and affordability. These cities offer significant opportunities for businesses to establish a presence. While digital platforms communicate efficiently, hoardings hold the essence of grabbing people’s attention. Partner with Telex Advertising Several factors need to be considered when it comes to hoarding advertisements. Telex Advertising can help you place your hoardings at the hotspots of Mumbai and Tier-2 and Tier-3 regions nearby. Telex can assist with all the work related to hoarding advertisements, ensuring they are placed in the right locations. With several years of experience, they also offer other OOH services to build awareness and create engagement.

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BY: Telex Advertising
March 1, 2025 Comments (0)

Transit Media Advertising: Vital for Brand Outreach in Urban Areas

Why Transit Media Advertising Is Vital for Brand Outreach in Urban Areas? Imagine you’re tired and waiting at a bus stop, and suddenly a bus with a massive exterior wrap showcasing your favorite burger pulls up. Your craving takes over, and you momentarily forget your fatigue, focusing entirely on the ad. These captivating visuals have the power to grab attention effortlessly. But how does this work? Transit advertising is a vital way to communicate with your audience. While most people know about transit advertising, many don’t choose this option. If you’re missing out on transit advertising, here’s why it’s an excellent way to connect with urban audiences: 1. Cost-Effective Marketing Transit advertising offers exceptional visibility without a hefty price tag. Compared to other forms of advertising, it provides a better ROI. With prolonged visibility, brands can showcase their message 24/7 at a fraction of the cost of digital or TV ads. Transit advertising works especially well in high-traffic areas. For example, a fashion apparel brand with hoardings in a corporate or commercial park is likely to attract more views than one placed on a highway. 2. Enhancing Brand Recall In the chaotic urban environment, it’s easy for people to forget a brand. However, constant exposure to transit ads helps bridge the gap, reminding consumers of your presence. Whether it’s a full bus wrap, interactive digital screen, or another format, effective transit ads stick in people’s minds, increasing brand recall. Brands like Zomato and Swiggy effectively utilize brand recall by consistently refreshing their hoardings and notifications to keep their audience engaged. 3. Eco-Friendly Advertising With the increasing focus on sustainability, transit advertising aligns well with green initiatives. Many transit options are transitioning to eco-friendly vehicles, giving brands an opportunity to associate their messages with environmentally conscious practices. 4. Customizable Content Gone are the days when transit ads were limited to static posters. Today’s digital screens allow for dynamic, eye-catching content like animations, visuals, and real-time updates. This flexibility makes transit ads versatile and suitable for various campaigns, whether promotional, celebratory, or service-oriented. 5. Driving Purchase Decisions Transit media doesn’t just create awareness; it drives action. Ads on trains, buses, autos, and other vehicles influence people, often prompting them to engage further. Tools like QR codes and social media campaigns bridge the gap between offline and online experiences, enhancing consumer interaction. 6. Successful Campaigns in Urban Areas Global brands like Coca-Cola, Nike, and Spotify have successfully leveraged transit advertising to connect with urban audiences. From bus wraps to digital screens, these campaigns have proven to create buzz and engage consumers in bustling cities. Conclusion In urban areas, where distractions are plenty and attention spans are short, transit media advertising offers a cost-effective, dynamic, and unparalleled way to connect with your audience. Whether you’re a small business or a global brand, transit media helps you deliver your message effectively. At Telex Advertising, we understand the unique needs of businesses. From well-lit billboards to mobile advertising options, we offer a variety of solutions to help your business reach new heights. Ready to explore transit advertising? Partner with Telex Advertising to create impactful campaigns that resonate with your audience.

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