HOW AI IS CHANGING OUTDOOR ADVERTISING GAME?
AI is the most talked-about topic in any industry. While most industries are trying to leverage this technology, advertising agencies have implemented it and are playing the best. AI is not only assisting in transforming the way brands create campaigns but also allowing measurement of the effectiveness of these campaigns. Out-of-home advertising has the scope to attract a potential audience, and the integration of AI is helping to expedite certain areas of work and improve.
If you’re an outdoor advertising agency, this is how AI can help you transform your business.
6 Benefits of Integrating AI into Advertising
1. Cost-effective Assistant
Whether you’re stuck in ideations, lack of words, lack of resources, summarize a thing, or do anything, AI can help you. Though diverse resources contribute to their role, considering Artificial Intelligence allows you to improve or upscale your work by 40%.
Do you know that one of the best examples of this are McDonald’s and Burger King? This brand used ChatGPT to answer the most popular questions ‘What is the most iconic burger in the world?’ and ‘Which is the biggest?’ Though they’re rivals, they choose to use this to showcase their resemblance or implementation of integrating AI into their industry.
2. Personalized Content
One of the major shifts that AI can help outdoor advertising agencies make is personalization. Imagine there is a billboard, and it changes its content based on the demographic of passersby. Boom… this will make people think, How does the digital billboard advertisement get changed? Secondly, it will always be remembered due to being more specific as per the reader. AI algorithms analyze real-time data to deliver personalized content and create a more engaging experience.
3. Predictive Analysis
Humans take time to study a certain pattern, but machines don’t. Hence, using AI to predict your data and analyze what will work for you, puts the ball in your court. AI doesn’t restrict itself to personalization; it also analyzes historical data to suggest the most strategic location for billboards. Besides, it helps to analyze foot traffic, local events, and demographics to know the billboard advertising placements reaching the right audience at the right place.
Let’s say the person taking care of analytics is not present due to certain issues. You have AI, and it helps you understand the analytics to carry out further work and place your digital hoardings. This not only fulfils the requirements of a person for a certain period but also expedites the work.
4. Enhanced Audience Measurement and Insights
Outdoor advertising follows a traditional method to determine the effectiveness of a certain campaign. Leveraging AI alongside digital or 3D billboards changes the game by providing enhanced audience measurement and insights. Advertisers can now easily track metrics, demographics, and conversion rates in real-time to redefine and optimize campaigns for results.
5. Hyper-localization
OOH advertising targets the micro to the macro crowd. Due to being personalized as per needs and specific geographic areas, it becomes more relevant to the audience. The level of customization with the locals aligns with the interests and preferences of the customers making them take action. As brands continue to explore the possibilities of AI in OOH advertising, the industry can experience a surge in innovation.
6. Responsive Campaigns
One of the dynamic changes is the content, which makes the campaign responsive. Static billboard advertisements are old and don’t adapt to changing circumstances. This is where 3D billboards or digital hoardings can enhance your game. The integration of AI helps to create dynamic designs that adjust based on real-time data, i.e., customer behavior, the current situation, trends, patterns, and weather conditions. This captures the attention of passersby and showcases relevant and engaging things.
With the transforming out-of-home advertising landscape, the possibilities to engage with the target audience have increased. From creative content to personalized messages, everything can be managed. Though AI is a helping hand for outdoor advertising, it becomes crucial to draw a line between innovation, privacy, transparency, and ethics. AI should be used responsibly to drive engagement and the growth of businesses.
We at Telex understand this responsibility and plan to leverage the new methodologies and technologies to provide the right services. Therefore, we do not recommend anything that can hamper your business.
Want to leverage AI in your advertising and see the magic of skyrocketing numbers? Reach out to us.