HOW BRANDS CAN ENGAGE WITH CRICKET-LOVING INDIANS DURING THE 2024 IPL SEASON
IPL (Indian Premier League) is not just an event for sports fans; it is the biggest opportunity for brands to advertise. With millions of people glued to the screens, thinking and discussing cricket straight for 2 months, you cannot miss this chance to boost your visibility and drive sales. However, the challenge here is only to stay relevant and existing and not interfere with the cricket mood.
Here is how your brand can change the game with IPL fever.
1. Maximum use of strategic time-out
Strategic time-outs or breaks in between matches are the best time to advertise your brand. This is known as TV commercial advertising and has the potential to grab the eyeballs of millions of people. Also, while reserving your slots for IPL advertising campaigns, do not forget to make the advertisement as creative as possible.
One of the best examples is UpGrad. They collaborated with Vikram Sathaye, a renowned cricket presenter and stand-up comedian who influenced how the Data Scientist is approached. This not only encouraged people to know the context; instead, it enrolled hundreds of people due to the content presented concerning examples or terms from cricket.
Instead, Cadbury Dairy Milk seized an advertising opportunity this IPL season with its #ThankYouFirstCoach Campaign. The cricketers like Surya Kumar Yadav and KL Rahul took an opportunity to thank their mentors and coaches. Such advertising campaigns never fail to leave a long-lasting impression. They are quirky, convey the message and the context doesn’t interrupt the cricket mood.
2. Clean bold the target audience
IPL advertising campaigns are created in a manner that amazes the audience. IPL season is only an advertising opportunity when big brands do not sit back. One such brand loved by everyone is Swiggy. Who knew Swiggy could amaze the food lovers with cricket-related content? The Match Mania Offers and cricket cards are constantly available while the match broadcast is live. This makes the app users amazed and stay hooked on the app to know the new offers. Using Swiggy or Zomato if you’re from the Hospitality industry can help you push your brand visibility.
3. Sponsorships and Partnerships
Collaborating with the brands is another way to make your brand visible to the people. This allows both brands to portray their specialty and let people know the reason behind their popularity in their respective fields. One such beautiful collaboration, no one thought of, brought two big obsessions- Cricket and Bollywood together.
This IPL advertising campaign was all about witty banners between cricketers and actors. The main motive of this advertising campaign was to promote the mantra: Team se bada kuch nahi. This allowed the audience to stay hooked and invited them to a new platform. This is a platform where people from any background irrespective of being cricketers, can use their analytical skills to win the case prizes.
Another example of the same is the Etihad Airways campaign. The brand has portrayed that they do offer comfort while traveling, flawless service, and seamless global connectivity.
IPL season represents a great opportunity to engage with cricket-loving Indians in a meaningful way. Creating content that keeps the audience hooked and drives business outcomes during the IPL season and beyond by leveraging the available resources is possible. Brands should seize the opportunity during IPL to connect with the target audience and leave a lasting impression in the hearts and minds of the people.
We at hoarding advertisements, mobile advertisements, and other modes can help you display your brand in a great manner. Instead, we love to communicate your message to the people in a manner that reaches millions of people without spending much.