How to Make Your Brand Stand Out at Ganesh Utsav Pandals?
Don’t Just Be Seen, Be Remembered! Make your brand seen at Ganesh Utsav Pandal
Ganesh Utsav is not just a festival—it’s a celebration that unites multiple communities and draws the attention of massive crowds. While people enjoy this festive season, brands have a great opportunity to engage with a large audience. Brands seize this opportunity to advertise on Ganesh Utsav Pandals, leaving a lasting impression.
While others are making their brands stand out, here are some of the easiest things that help you steal the spotlight:
Placement of Hoardings
Engaging Billboards
Billboards are large canvases that brands can play with. Outdoor advertising agencies know how to align a brand’s message during the festive season to add value and engage with the community. Interactive billboards that change based on the time of day or respond to crowd movements can create buzz and draw attention to the brand. Additionally, using digital billboards allows for the inclusion of dynamic content.
One of the best examples is Havells’ campaign #HavellsKeDeva, where they turned a billboard into a Ganesh idol with 100 fans. They partnered with Radio One and ran a contest asking people to participate by sharing a picture of a Ganesh idol or pandal via reel/story/post/comment, using the hashtag #HavellsKeDeva, tagging Havells, and using the music “Havells Ke Deva – Stuti.”
Leveraging Digital OOH Advertising
Branded Merchandise
When it comes to marketing and advertising at Ganesh Utsav Pandals, you should never miss out on branded merchandise. Eco-friendly bags, idols, or festival kits are the best gifting options to keep your brand engaged with the audience. Brands can sponsor or partner with Ganesh Pandals to help distribute these merchandised items, allowing you to reach a maximum number of people in no time.
One of the best examples is merchandised t-shirts. Although they are used for a specific period, they are designed to grab attention and leave a lasting impact on the people.
Social Media Integration
Outdoor advertising agencies know that advertising at Ganesh Utsav Pandals is beneficial, but they also understand the importance of integrating social media during this period. Live streaming, branded hashtags, creative posts, prizes, and other strategies boost online engagement. Social media integrations are usually done in collaboration to further promote a brand’s product or services.
Making your brand stand out during Ganesh Utsav requires a blend of creativity, strategic placement, and an understanding of the festival’s cultural significance. By effectively utilizing hoardings, billboards, digital OOH, and experiential marketing, your brand can not only gain visibility but also build a meaningful connection with the audience. Ensure your campaigns are festive, respectful, and resonate with the spirit of Ganesh Utsav to leave a lasting impression.
At Telex Advertising, we understand how crucial it is to advertise your brand during Ganesh Utsav. We offer services that benefit you during the festive season and help your brand reach the maximum number of people.
Turn every head at Ganesh Utsav! Let’s place your brand at the heart of the festivities with prime advertising at top Ganesh Pandals. Reach out to us today!