Knorr X Squid Games – Latest Billboard campaign

Some billboards Just advertise. The best ones captivate!

Knorr’s Squid Game 2 campaign is a perfect example of how outdoor advertising, when done right, becomes more than just a display – it becomes an experience. The 3D noodle illusion doesn’t just grab attention; it holds it, turning a static medium into a living story. But here’s what truly makes it work: placement. Positioned in Mumbai’s buzzing Juhu, a hotspot for food lovers, this billboard isn’t just seen “it’s remembered!”

This is what separates ordinary OOH from powerful OOH: the perfect blend of creativity and strategy. A great idea alone isn’t enough; it needs the right location to thrive. If your billboard advertising isn’t stopping people in their tracks, it’s just background noise.

So, ask yourself—are your billboards filling up space, or are they creating impact?