What Types of Advertising are Available in Local Train Branding?
Mumbai’s pride—the local train—is a powerful medium that can help businesses reach their target audience. Since 1853, the city’s traveling landscape has evolved, but the potential for marketing and advertising through local trains continues to enable businesses to connect with their desired customers. Local train branding not only promotes your brand but also helps your audience recall it while keeping them updated on your latest offers and discounts.
Local train branding and advertising can be carried out in various ways. Here’s a breakdown of the most common methods:
1. Interior and Exterior Train Ad Wraps
Interior and exterior ad wraps cover the entire train with your brand’s advertisement. For example, you’re likely to come across Big Bazaar advertisements on the Central route in Mumbai. These wraps serve as a constant reminder of sales and discounts, encouraging passengers to make their purchases.
2. Announcements Over Radio in Trains and at Platforms
3. Hoardings, Posters, and Banners at the Platform
Local train branding may not always feature large hoardings, but it does include posters and banners inside the train. Small posters about real estate deals or Vijay Sales discounts placed near seats are excellent examples. Additionally, you may notice paper posters stuck inside or outside trains, containing contact details and information about the business.
4. Digital Screens
Local train branding has evolved to include digital screens, which display ads from various brands. While traveling, especially on the Central line in Mumbai, you’ll often see these digital screens. You can contact an advertising agency to get quotes for displaying your ads on these screens.
5. Branding at Entry and Exit Points
Although this falls under railway station branding, it is highly visible and an effective way to reach your audience. Large hoardings and digital advertisements at station entry and exit points are frequently noticed by commuters. It’s a psychological fact—humans tend to glance at ads more than once, especially when they change frequently. This is the power of outdoor advertising, and businesses find it an efficient way to reach their target audience.
Capitalizing on Indian Railways’ vast network is easier than ever with the help of advertising agencies in Mumbai. At Telex, we understand the unique needs of businesses and recommend suitable local train branding options to fit your requirements. Whether you’re looking for railway station advertising or local train branding, we are the right people to assist you.
Get your business noticed with the speed of a local train and expand your reach today!