Why DOOH is the Future of Advertising (And Why You Should Care) As someone who is from past two decades in Outdoor Advertising industry we can confidently say that “Digital Out-of-Home (DOOH) isn’t just the future it’s the now!” Here’s why: It Talks Back: Imagine billboards that change based on the weather, time of day, or even who’s walking by. That’s DOOH. It Measures Success: Unlike traditional ads, DOOH gives you real data—how many people saw it, interacted with it, or took action. It Drives Growth: Brands using DOOH see higher engagement, better recall, and measurable ROI. It’s a win-win. If your business isn’t moving toward digital OOH, you’re already behind. Consumers want experiences that are personal, relevant, and memorable and DOOH delivers all of them. For those who are interested in the future of retail and OOH advertising, DDX Asia is coming up in just 14 DAYS! �� Where : Hall No. 5, Nesco Exhibition Centre, Mumbai�� When : February 20 – 21, 2025 This event will cover topics like programmatic DOOH, AR/VR in advertising, and sustainability practices all of which are becoming increasingly important in the industry. It’s a great opportunity to learn from experts, see live demonstrations, and connect with others shaping the future of outdoor advertising. If you’re looking to stay informed about what’s next for OOH, this could be a valuable event to explore. Let us know if you’ve heard about it or plan to attend!
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Why Brands are switching for hyperlocal ads over typical “English” ads? Now-a-days brands are speaking the local language. Billboards advertising in Hindi, Marathi, Tamil, Telugu, Bengali, and more are now everywhere, creating stronger emotional connections with people.But why is hyperlocal Out-of-Home (OOH) advertising becoming so popular?1) As we all know our mother-tongue hits different to us. Ads in Marathi for Mumbai or Tamil for Chennai feel personal. For example, JioCinema’s IPL ads used regional languages to make every state feel special. 2) Digital billboards now change based on location. Flipkart’s festive ads went multilingual to connect better with local audiences. 3) Election campaigns and government schemes are using local languages to connect with people. For example, Maharashtra’s BMC ads in Marathi felt more relatable and impactful than generic ads in English or Hindi. 4) Swiggy Instamart and Tata Tea are using regional messaging as people trust brands that speak their language. You all hit once to that funky Zepto’s Hindi tagline felt more relatable than English. 5) Local ads cost less but work better. Instead of one big ad, brands place smaller, targeted ones in key areas. At Telex Advertising, we’ve seen how regional language ads creates powerful impact. We’ve helped brands connect effectively with their audience in Maharashtra and across India through smart, hyperlocal OOH strategies. So, What are your thoughts? Is regional advertising the future of outdoor advertising? Let’s discuss in the comments!
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The Metro Wars: How Brands Are Fighting for Attention on Mumbai Metro As marketer we all Know Mumbai Metro is not only a mode of transport for people, but a giant moving billboard with over 10 Lakh+ visibility daily! Isn’t it a big number? And that’s why From FMCG giants to fintech disruptors, every brand is competing to capture the commuter’s attention. But who’s doing it best? Let’s break down the brands, strategies, and the impact of metro advertising.here are some big players in Metro Advertising:1) Zomato & Swiggy: Bold station branding and train wraps trigger food cravings every time a rider see’s it!2) PhonePe & Paytm: smartly placing ads near metro ticket counters to catch people’s attention, focusing on QR-based payments.3) Tata Neu & Amazon Pay: this Super-apps are using bold, full-train branding to make sure people remember them.4) LIC & HDFC Life: They created campaigns that focus on trust, security, and investments.5) Local D2C Brands: New-age brands like Wakefit, Bombay Shaving Company, and Licious are using metro spaces to connect with people in specific areas. What this media gives you in returns?1) Giant Moving billboards gives your brand maximum visibility2) Whole stations turned into brand zones for daily commuters.3) Video ads inside metro grabs attention and boost engagement for your brand.4) as a result first and last impressions stick in people’s minds. Metro advertising is growing in 2025 because it reaches a large audience during their 30-40 minute rides, making it ideal for brand storytelling. It also targets specific areas and offers more value for money compared to traditional billboards. We at Telex Advertising have helped brands achieve unmatched visibility through Mumbai Metro advertising. With 21+ years of expertise, we craft impactful outdoor campaigns that drive results. Also check how Metro Station Advertising: Leverage High-Footfall Locations for Maximum Impact Would love to hear your thoughts! Which brand’s metro strategy has impressed you the most? Let’s discuss in the comments!
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Fevicol’s Iconic ads – The brand who created history in advertising industry with their funky yet stick to mind ads Great advertising isn’t just about being seen it’s about being remembered. And Fevicol has mastered this for years with its brilliantly simple yet ridiculously clever outdoor ads. From a jam-packed bus where no one falls off to a wooden bench magically holding together without nails, Fevicol’s campaigns are more than just ads they’re stories we all instantly get. They make us smile, nod in agreement, and most importantly, they stick with us. That’s the beauty of great OOH advertising—when a single visual says it all. Fevicol isn’t just selling glue. It’s selling an idea, a feeling, a connection. And that’s why it remains one of India’s most loved brands. Which Fevicol ad has stuck with you the most? Drop your favorites in the comments! ��
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Fevicol’s Iconic ads – The brand who created history in advertising industry with their funky yet stick to mind ads Great advertising isn’t just about being seen it’s about being remembered. And Fevicol has mastered this for years with its brilliantly simple yet ridiculously clever outdoor ads. From a jam-packed bus where no one falls off to a wooden bench magically holding together without nails, Fevicol’s campaigns are more than just ads they’re stories we all instantly get. They make us smile, nod in agreement, and most importantly, they stick with us. That’s the beauty of great OOH advertising—when a single visual says it all. Fevicol isn’t just selling glue. It’s selling an idea, a feeling, a connection. And that’s why it remains one of India’s most loved brands. Which Fevicol ad has stuck with you the most? Drop your favorites in the comments! ��
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Knorr X Squid Games – Latest Billboard campaign Some billboards Just advertise. The best ones captivate! Knorr’s Squid Game 2 campaign is a perfect example of how outdoor advertising, when done right, becomes more than just a display – it becomes an experience. The 3D noodle illusion doesn’t just grab attention; it holds it, turning a static medium into a living story. But here’s what truly makes it work: placement. Positioned in Mumbai’s buzzing Juhu, a hotspot for food lovers, this billboard isn’t just seen “it’s remembered!” This is what separates ordinary OOH from powerful OOH: the perfect blend of creativity and strategy. A great idea alone isn’t enough; it needs the right location to thrive. If your billboard advertising isn’t stopping people in their tracks, it’s just background noise. So, ask yourself—are your billboards filling up space, or are they creating impact?
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