Behind the Scenes: How Telex Advertising Brought ‘Sangee’ to Life Off-Screen January 17, 2025, was more than just the release date of Sangee—it was a milestone in outdoor advertising. While the movie enthralled audiences in theaters, its off-screen presence played a crucial role in building anticipation. The journey of Sangee through Telex Advertising’s outdoor media is a testament to the power of strategic placement and impactful design. The Challenge: One Hoarding, Maximum Impact When the Sangee team approached Telex Advertising, they had a clear vision: one hoarding, one shot to create a lasting impression. No multiple placements, no clutter just a single, high-impact outdoor advertisement that would spark curiosity. The Strategy: Location & Design Precision Finding the Perfect Spot: The key to success was selecting a location that ensured maximum visibility and engagement. After analyzing footfall data, a prime spot in Mumbai was chosen, one where thousands pass by daily, making it impossible to ignore. Designing for Attention: Working closely with the creative team, every element of the hoarding was meticulously crafted. The goal was to bring out the intrigue and drama of Sangee while making the visuals pop in a crowded urban landscape. The Impact: A Buzz Before the Release Even before the movie hit the screens, the buzz had already begun. Passersby stopped, stared, and shared their excitement, fueling word-of-mouth marketing. The results spoke for themselves heightened anticipation, a stronger box office presence, and a reminder of the power of outdoor advertising. A Lesson in Effective Outdoor Advertising This campaign proved that one well-placed and well-designed outdoor ad can create a significant impact. It’s not about quantity but strategic execution. For brands and businesses looking to make a statement, the right outdoor media can amplify visibility in ways digital ads alone cannot. At Telex Advertising, every campaign is a new challenge, and Sangee was a perfect example of how bold ideas and smart placements lead to memorable results. Looking forward to many more success stories ahead!
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7 Must-Know Tips for Outdoor Advertising That Actually Work Let us ask you something – when’s the last time an ad stopped you in your tracks? Now imagine your brand being the one that grabs attention like that! Over the past 20+ years in outdoor advertising, We’ve seen how a smartly placed, well-thought-out ad can turn heads and spark conversations. If you’ve ever wondered how to make outdoor advertising work for your business, here are our 7 tried-and-tested tips (and a little sneak peek into what I’ve learned along the way): Know Your AudienceUnderstanding the target audience is the foundation of any successful campaign. Think about who they are, where they spend time, and what grabs their attention. An ad that speaks directly to them is more likely to make an impact. Location is EverythingA well-designed ad in the wrong place is a wasted opportunity. High-traffic areas, public transport hubs, and popular routes ensure maximum visibility and better ROI. Keep It SimpleOutdoor ads have just a few seconds to grab attention. A bold visual, a short but powerful message, and a clear call to action are all that’s needed. Get CreativeAds that surprise, entertain, or make people think tend to be the most memorable. Unique designs, interactive elements, and engaging content help brands stand out in a crowded space. Time It RightAligning ads with seasonal trends, festivals, or major events increases relevance and impact. A well-timed campaign ensures a stronger emotional connection with the audience. Track the ImpactUsing tools like QR codes, trackable links, and traffic analytics helps measure ad performance. Data-driven insights make it easier to refine strategies and improve results. Maintain the MagicA torn or faded billboard sends the wrong message about a brand. Regular maintenance ensures a professional and trustworthy image, keeping the ad effective throughout its run. Also check Top 10 Benefits of Outdoor Advertising for Growing Businesses Outdoor Advertising Works—When Done Right! With the right strategy, outdoor advertising services can create brand awareness, drive engagement, and boost conversions. What’s the biggest challenge in your outdoor advertising campaigns? Let’s discuss and find solutions that work!
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What Notes Every Business Should Take from Kumbh Mela 2025 Kumbh Mela 2025 is not just a spiritual gathering; it’s a massive marketing stage where brands connect with millions. Some of the biggest names, like Reliance, ITC, and Coca-Cola, are making their presence felt through creative and thoughtful outdoor advertising strategies. For businesses looking to expand their reach, this event offers valuable lessons in brand visibility, customer engagement, and trust-building. Notable Strategies from Leading Brands Reliance’s Campa AshramReliance has set up Campa Ashram, providing free rest areas and refreshments for pilgrims. This thoughtful initiative meets visitors’ immediate needs, fostering goodwill and ensuring lasting brand recall. ITC’s Bingo BoothsITC offers interactive booths with regional flavor-infused snacks and cultural activities like reel-making with local props. This approach blends entertainment with local traditions, enhancing brand relatability and engagement. Dabur’s Care ZonesDabur has created changing rooms and baby care facilities for women and children, aligning with their personal and baby care products. This campaign builds trust and reinforces customer loyalty. Coca-Cola’s Sustainability DriveCoca-Cola’s “Maidan Saaf” initiative promotes recycling and environmental awareness. This campaign appeals to eco-conscious consumers while strengthening the brand’s image as a responsible company. PhonePe’s Digital OffersPhonePe provides cashback offers and Kumbh-specific insurance plans, simplifying digital payments for attendees. This strategy boosts app usage and reinforces brand trust. PepsiCo’s Engagement ZonesPepsiCo features a 30-foot Mountain Dew bottle and 500+ charging points for visitors. These practical amenities ensure visibility and create a memorable, supportive brand experience. What They Gain Increased Brand Visibility: The sheer footfall ensures their brands are seen by millions. Customer Engagement: Interactive setups foster a direct connection with visitors. Brand Loyalty: Thoughtful gestures like free services and facilities create emotional bonds. Market Data: On-ground campaigns offer real-time insights into customer preferences. Key Takeaways for Business Owners Massive Audience Reach: The event attracts millions, offering unparalleled visibility. Cultural Connection: Aligning campaigns with local traditions fosters emotional engagement. Enhanced Brand Loyalty: Thoughtful gestures like free services build trust and loyalty. Real-Time Market Insights: On-ground campaigns provide valuable data on customer preferences. Increased Brand Visibility: Interactive setups and practical amenities leave lasting impressions. For businesses investing in outdoor advertising services, these strategies highlight the importance of real-world engagement, trust-building, and cultural relevance. How would you apply these ideas to your marketing strategy?
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Why is Thane a hotspot for your Next Outdoor Advertising Campaign? When it comes to outdoor advertising, choosing the right location can make all the difference. Thane has rapidly transformed into a prime advertising hub, offering businesses unmatched visibility, premium audiences, and high engagement. From bustling highways to thriving corporate zones, here’s why Thane should be your next big move for outdoor advertising. Thane: A City That Never Sleeps: Home to over 20 lakh residents, Thane is always buzzing. From Korum Mall to Eastern Express Highway, the city sees thousands daily commuters, families, and professionals. Emerging hubs like Wagle Circle are adding to its vibrancy, making it a prime spot for outdoor ads. Premium Audiences, Premium Opportunities: Thane’s upscale complexes like Hiranandani Estate & Medows and Lodha Amara & Luxuria attract affluent residents, while corporate hubs like Waghbil Road and Wagle Circle cater to professionals. Ads here connect you with high-spending locals and decision-makers effortlessly. Your Power Portal to Maximum Reach: Thane’s Eastern Express Highway and upcoming metro lines ensure seamless connectivity. Ads near Majiwada Junction or Viviana Mall are seen by locals and commuters alike, amplifying your brand’s reach far beyond the city. The Corporate Powerhouse: With companies like DHL and Capgemini setting up offices, Thane is a corporate hub. Billboards near Hiranandani Business Park or Waghbil Road let you target both B2B and B2C audiences effectively. Mumbai’s Affordable Alternative: Thane offers Mumbai-like visibility at a fraction of the cost. Digital billboards near Korum Mall or Hiranandani Estate deliver high impact without the high costs, making it a smart choice for brands. Advertising That Works for Every Budget: From affordable housing like Runwal Greens to luxury apartments like Lodha Luxuria, Thane caters to all income groups. Outdoor ads near Kolshet Garden or emerging complexes at Wagle Circle ensure your brand reaches everyone. Thane Should Be Your Next Move! Thane isn’t just growing, it’s thriving. For business owners, it’s a goldmine for outdoor advertising.At Telex Advertising, we’ve helped countless brands create impactful campaigns here. If you’re ready to take your brand to the next level, Thane is the place to be. What are your thoughts on Thane as an advertising hub? Have you considered it for your next campaign?
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