Behind the Scenes: How Telex Advertising Brought ‘Sangee’ to Life Off-Screen

January 17, 2025, was more than just the release date of Sangee—it was a milestone in outdoor advertising. While the movie enthralled audiences in theaters, its off-screen presence played a crucial role in building anticipation. The journey of Sangee through Telex Advertising’s outdoor media is a testament to the power of strategic placement and impactful design.

The Challenge: One Hoarding, Maximum Impact

When the Sangee team approached Telex Advertising, they had a clear vision: one hoarding, one shot to create a lasting impression. No multiple placements, no clutter just a single, high-impact outdoor advertisement that would spark curiosity.

The Strategy: Location & Design Precision

Finding the Perfect Spot: The key to success was selecting a location that ensured maximum visibility and engagement. After analyzing footfall data, a prime spot in Mumbai was chosen, one where thousands pass by daily, making it impossible to ignore.

Designing for Attention: Working closely with the creative team, every element of the hoarding was meticulously crafted. The goal was to bring out the intrigue and drama of Sangee while making the visuals pop in a crowded urban landscape.

The Impact: A Buzz Before the Release

Even before the movie hit the screens, the buzz had already begun. Passersby stopped, stared, and shared their excitement, fueling word-of-mouth marketing. The results spoke for themselves heightened anticipation, a stronger box office presence, and a reminder of the power of outdoor advertising.

A Lesson in Effective Outdoor Advertising

This campaign proved that one well-placed and well-designed outdoor ad can create a significant impact. It’s not about quantity but strategic execution. For brands and businesses looking to make a statement, the right outdoor media can amplify visibility in ways digital ads alone cannot.

At Telex Advertising, every campaign is a new challenge, and Sangee was a perfect example of how bold ideas and smart placements lead to memorable results. Looking forward to many more success stories ahead!