The Metro Wars: How Brands Are Fighting for Attention on Mumbai Metro

As marketer we all Know Mumbai Metro is not only a mode of transport for people, but a giant moving billboard with over 10 Lakh+ visibility daily! Isn’t it a big number? And that’s why From FMCG giants to fintech disruptors, every brand is competing to capture the commuter’s attention. But who’s doing it best? Let’s break down the brands, strategies, and the impact of metro advertising.
here are some big players in Metro Advertising:
1) Zomato & Swiggy: Bold station branding and train wraps trigger food cravings every time a rider see’s it!
2) PhonePe & Paytm: smartly placing ads near metro ticket counters to catch people’s attention, focusing on QR-based payments.
3) Tata Neu & Amazon Pay: this Super-apps are using bold, full-train branding to make sure people remember them.
4) LIC & HDFC Life: They created campaigns that focus on trust, security, and investments.
5) Local D2C Brands: New-age brands like Wakefit, Bombay Shaving Company, and Licious are using metro spaces to connect with people in specific areas.

What this media gives you in returns?
1) Giant Moving billboards gives your brand maximum visibility
2) Whole stations turned into brand zones for daily commuters.
3) Video ads inside metro grabs attention and boost engagement for your brand.
4) as a result first and last impressions stick in people’s minds.

Metro advertising is growing in 2025 because it reaches a large audience during their 30-40 minute rides, making it ideal for brand storytelling. It also targets specific areas and offers more value for money compared to traditional billboards.

We at Telex Advertising have helped brands achieve unmatched visibility through Mumbai Metro advertising. With 21+ years of expertise, we craft impactful outdoor campaigns that drive results.

Also check how Metro Station Advertising: Leverage High-Footfall Locations for Maximum Impact

Would love to hear your thoughts! Which brand’s metro strategy has impressed you the most? Let’s discuss in the comments!