Traditional vs Modern Branding Techniques in Ganesh Utsav Pandals
Ganesh Utsav is an opportunity that businesses seize to tap into new audiences. Over 10 million devotees attended the festivities in Mumbai, Navi Mumbai, and Thane alone. This increased footfall provides an excellent chance for businesses to improve their visibility and engage with a broad, diversified audience.
While some brands stick to traditional branding techniques, others consider modern concepts of marketing and advertising. Understanding the difference between traditional marketing and modern marketing is likely to help you determine which works best for you.
Want to crack the code to make your brand the top choice for shoppers at Ganesh Pandals? Here’s what you need to know about the tricks if you’re heading with traditional techniques.
Traditional Branding Techniques
The cultural and emotional way of advertising and marketing your brand has never failed. Brands usually tie up with popular Pandals to gain visibility among thousands of devotees. This method is effective as it is believed that the brands are supporting a cause that resonates well with the community.
One of the best examples of this is large corporations like Tata and Reliance, which often sponsor major Pandals, ensuring that their brand is associated with the grandeur and devotion of the celebration.
Use of Traditional Media
Print advertisements, banners, and hoarding advertising at Ganesh Utsav Pandals are another staple of traditional branding. This ensures increased footfall during the festival, resulting in higher visibility. Also, with more people visiting, there are repeat visitors who glance at the hoardings multiple times.
Often, businesses invest in banners and posters around Ganapati Pandals, making sure their brand is seen repeatedly. For instance, if you are into scented incense sticks, you can collaborate with Ganesh Pandals to put up your banners or posters. This increases visibility. Besides, you can even promote your business by providing sponsorships to get your advertisement placed at the Ganesh Pandals.
Custom Brand Offerings
Creating branded offerings is one of the traditional ways to market or advertise your brand. Pooja kits and eco-friendly Ganpati idols are great ways to integrate your brand into festivals. Brands like HUL (Hindustan Unilever) have distributed branded eco-friendly Pooja kits during Ganesh Utsav, which not only promote sustainability but also carry the brand’s message into homes.
Modern Branding Techniques
While traditional advertising at Ganesh Utsav Pandals is something that businesses continue to do even today, do you know about the modern branding techniques? Here are a few things you can consider.
Social Media Campaigns
Social media campaigns are the best way to grab the attention of people, as social media engagement during Ganesh Utsav increased by 25%. While digital hoardings placed near Pandals can work, social media campaigns take it to another level. Brands usually target a wider audience, and hence creating hashtag campaigns, running contests, or sharing user-generated content helps to increase brand engagement.
If you’ve closely watched Cadbury Dairy Milk ads, you will notice that they launch campaigns that try to include customers. They simply create a hashtag and ask people to share their moments.
Influencer Collaboration
Collaborating with influencers who have a strong presence usually helps brands reach a wider audience. These influencers can create content around Ganesh Utsav and subtly integrate the brands into their narratives and influencer campaigns have shown an average engagement rate increase of 30%, highlighting their effectiveness in connecting with the festival audience.
Let’s say you’re a fashion brand and you want to showcase your traditional attire for Ganesh Utsav. You can invite influencers, which is likely to help you blend your outfits with cultural relevance.
Combining Traditional and Modern Techniques
The most effective branding strategies during Ganesh Utsav often involve a blend of traditional and modern techniques. By combining the emotional appeal of traditional methods with the reach and engagement potential of modern techniques, brands can create a comprehensive branding strategy that resonates with diverse audiences.
For example, a brand could sponsor a Pandal (traditional) and simultaneously run a social media campaign encouraging people to share their Pandal visits using a branded hashtag (modern). This approach ensures both mass visibility and targeted engagement.
Conclusion
Whether you choose traditional or modern branding techniques, or a combination of both, the key to successful branding during Ganesh Utsav lies in understanding your audience and the cultural significance of the festival. By respecting traditions while embracing innovation, your brand can not only stand out but also create a lasting impression during one of India’s most beloved festivals.
We at Telex know the power of combining techniques to help businesses reach new heights. Let us help you craft the perfect strategy that blends tradition with modernity. Contact us today to start planning your Ganesh Utsav branding campaign!