Why Hoarding Advertising Works Wonders in Tier-2 and Tier-3 Cities?
Marketing and advertising have evolved and now revolutionized industries. Today, advertising includes various concepts like brand awareness, identity, promotion, and more. It influences people, creates curiosity about products and services, and modifies the perspective of users regarding goods and services. At least 70% of customers choose goods they trust today. Hence, companies or brands now consider out-of-home advertising.
When it comes to advertising, people in Tier-2 and Tier-3 cities are more likely to grab attention due to the rapidly growing territories of the nation. Be it any type of advertisement, it is likely to attract the attention of the people.
How does hoarding Advertisements is Tier-2 & Tier-3 Cities work for businesses?
1. Trust in Tangible Advertising
Residents of smaller cities consider hoarding advertisements as an important source of information. Unlike digital ads, hoardings are consistent, static displays that promote prolonged exposure, resulting in better brand recall.
2. High Visibility in Everyday Spaces
In Tier-2 and Tier-3 cities, hoardings are likely to be placed in market areas, making it easy for people to notice them as they pass by. Additionally, due to fewer distractions compared to Tier-1 cities, the attention captured is undivided. Strategically placing your brand’s billboard increases visibility, embedding your brand in the minds of the audience.
3. Cost-Effective Marketing
Urban cities have higher costs for billboard advertisements compared to Tier-2 and Tier-3 cities. Businesses can easily grab attention without stretching their budget. This affordability ensures that small and medium enterprises can compete effectively with larger brands.
4. Slower Pace of Life
Tier-1 cities are fast-paced, but Tier-2 and Tier-3 cities are comparatively slower. People tend to notice and absorb information from hoardings. Unlike in metro cities, audiences in smaller cities are not always in a rush, allowing them to reflect on outdoor advertisements.
5. Limited Digital Penetration
While Tier-2 and Tier-3 cities have good network coverage, digital engagement is still lower compared to metro cities. Hoardings fill this gap by providing information and an unavoidable physical presence. This is likely to capture the attention of people who are less active online. Hence, many small businesses consider hoarding advertisements to effectively engage with their audience.
6. Boosting Local Economy and Events
In Tier-2 and Tier-3 cities, events, products, or services are often advertised through hoardings. These advertisements help announce fairs and festivals, attracting local audiences and boosting the local economy.
Also, Check the Importance of Hoarding Advertising Services You Need to Know
Why Hoarding Advertisements Continue to Stand Strong?
Hoarding advertisements continue to thrive in Tier-2 and Tier-3 cities, blending well with visibility, trust, and affordability. These cities offer significant opportunities for businesses to establish a presence. While digital platforms communicate efficiently, hoardings hold the essence of grabbing people’s attention.
Partner with Telex Advertising
Several factors need to be considered when it comes to hoarding advertisements. Telex Advertising can help you place your hoardings at the hotspots of Mumbai and Tier-2 and Tier-3 regions nearby. Telex can assist with all the work related to hoarding advertisements, ensuring they are placed in the right locations. With several years of experience, they also offer other OOH services to build awareness and create engagement.